Interactive Exhibit Looking at Past and Future of Advertising Opens at the Museum of Television & Radio

LOS ANGELES, — The only Los Angeles engagement of Opt In to Advertising's New Age, the Online Publishers Association’s (OPA) first-of-its-kind interactive exhibit, opened Feb. 15 at The Museum of Television & Radio. The exhibit runs until May 14, 2006.

“Opt In to Advertising’s New Age’ is both a nostalgic walk down memory lane, and rocket ship ride into the technological future,” said Pam Horan, Vice President of Marketing and Membership for the Online Publishers Association. “It shows that technology has always played a vital role in the creation and delivery of great creative.

In asking the question of where things are headed, the exhibit demonstrates just how much the Internet is shaping the future of advertising and hopefully also inspiring the next generation.”

More than 100 years of ads are featured in the exhibit including: excerpts from early radio commercials; classic television commercials such as "Mikey Likes It" for Life Cereals; and current interactive online ads from Audi, Coca Cola, Absolut, and the U.S. Army, and others. The exhibited advertisements are drawn largely from the archives of The One Club, a nonprofit organization dedicated to the promotion of excellence in advertising, with a selection of radio ads from the Radio Advertising Bureau and the Radio-Mercury Awards.

Visitors engage with the ads within four interactive stations representing each featured medium — print, radio, television, and online. They can view great milestones in print ads from the 1800s to the present day, relive nostalgic and beloved television ads, listen to famed radio ads, and then experience the evolution of online ads.

At the end of the exhibit, there is an interactive opportunity to create an ad about the visitor's OPT IN to Advertising's New Age experience. By simply answering a few questions about the exhibit at a computer station, a "virtual creative director" uses that insight to create and play an ad that is uniquely tailored to the visitor. Additionally, the exhibit is presented against a backdrop displaying the historical, cultural, and technological context of each medium — providing a unique look at how various world events were reflected in advertising.

OPT IN to Advertising's New Age is being presented by The Museum of Television & Radio and the Online Publishers Association in partnership with The One Club. The executive producer of the exhibit is LD Gertz and Associates, and it was programmed, designed and constructed by the The Entity, a full service creative agency based in Utah.

Admission is free in Los Angeles. Admission to OPT IN to Advertising's New Age is included with the Museum's suggested donation: Members free; $10.00 for adults; $8.00 for senior citizens and students; and $5.00 for children under fourteen. Also, the Museum will be showcasing advertising highlights from its collection in one of the theaters during the exhibit.

About the Online Publishers Association
Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 109.5 million visitors, or 65 percent of the total U.S. Internet audience (Source: comScore Media Metrix, July 2005 combined home/work/university data). For more information about the Online Publishers Association, go to www.online-publishers.org.

About The Museum of Television & Radio
The Museum of Television & Radio, with locations in New York and Los Angeles, is a nonprofit organization founded by William S. Paley to collect and preserve television and radio programs and advertisements and to make them available to the public. Since opening in 1976, the Museum has organized exhibitions, screening and listening series, seminars, and education classes to showcase its collection of over 140,000 television and radio programs and advertisements. Programs in the Museum's permanent collection are selected for their artistic, cultural, and historic significance.