Instantly Create Augmented Reality Using Any Pic or Video with New App Captum – Available on the App Store and Google Play

It's not just for capturing Pokemon anymore! Augmented reality is one of the hottest marketing and advertising tools available today that crosses all demographics – from kids to tech-savvy millennials to baby boomers, everyone loves the surprise and enhanced product experience that AR provides. For small businesses, incorporating augmented reality into their marketing efforts has been financially out of reach – until now. A new app called Captum allows anyone to quickly and easily convert a jpg, mpg or video into an augmented reality sales tool that comes alive when triggered by a pre-set visual target. Captum is available on the App Store and Google Play.

Captum adds an incredible "wow" factor that old-fashioned sales collateral such as brochures, one-sheets or premium items just can't compare with. By using augmented reality, professionals such as realtors, and door to door business owners can increase mental retention, emotional connection, boost sales and outperform their competition.

According to research firm Deloitte, almost 90 percent of companies with annual revenues of $100 million to $1 billion are now utilizing augmented reality or virtual reality technology as part of their marketing toolkit. A recent poll conducted by the Purch Group reported that currently 10 percent of small firms leverage AR and 72 percent are planning to in the coming year.

Previously, any sort of AR-production was prohibitively expensive, but thanks to Captum, it's now quick and easy to turn any static printed sheet into a full-motion video complete with a link embedded so consumers can quickly access more information, make a purchase or be directed to a contact form. It's vastly more engaging, more innovative and more effective.

"With Captum, sales professionals can quickly and easily infuse all of their print and multi-media marketing with a 'wow' factor unmatched and mostly unavailable in the world today," said Neal Krajewski, developer of Captum. "With the potential to drastically alter the way new and current customers view their products and services, Captum is destined to become as indispensible as business cards."

Enter the new age of marketing tools – download Captum today from the App Store or Google Play!