Design Force Leverages Brand Equities to Create Successful FSI's for Campbell's

Marlton, NJ. Design Force, Inc., a brand identity, package design and consumer promotional campaign consultancy to the toy & entertainment and food & beverage industries, proudly announces that it has been the creative agency of record for Campbell’s Soup Company for its Chunky soup consumer promotional campaigns for eight consecutive years, and for its Chunky chili promotions for that product line’s debut in the marketplace, which is now beginning its second year.

Design Force is also managing the consumer promotional campaigns, the marketing and creative support, for these Campbell’s brands as well: Select soup, Select Gold Label soup (new), Soup at Hand and Pace.

Campbell’s Chunky team cited Design Force’s marketing and creative contributions as a significant factor in the double-digit growth of Chunky soups. The Chunky chili brand, which was launched a year ago this fall, has experienced meteoric growth in the marketplace, and is now #2 in the category; a phenomenal feat in one year’s time! Select soup has likewise experienced solid, double-digit growth in 2005.

Citing the tremendous cachet that Campbell Soup Company’s Chunky and Select brands enjoy in the marketplace, President Ted Mininni stated that: “Leveraging the brand equities of Chunky and Select with FSI’s and in-store support materials presents the kind of creative challenge we enjoy at Design Force. We are ever intent, as our clients are, on building brand and category leaders. Success doesn’t just happen; it is the result of collaborative, well-researched design solutions. We are delighted with the success of these terrific brands, and look forward to collaborating with Campbell’s for many more years of brand growth!”