OnAsia Images Announces Distribution Partnership with laif in Germany

BANGKOK, Thailand. – Feb. 2006 – OnAsia Images (www.onasia.com) has announced a new distribution partnership with leading German photo agency laif (www.laif.de). Under the agreement laif, which is one of Germany’s most established agencies, will represent OnAsia’s growing archive of Asian images and features in the German speaking market.

With a network of over 100 member photographers throughout the region and over 90,000 high resolution images available for download online, OnAsia offers unparalleled coverage of Asia.

“We’re very excited about this partnership with laif,” said Peter Charlesworth, co-founder and Director of OnAsia. “We’ve been looking for an agency in the German-speaking market that we felt could do our collection justice and which embraced the values of a personalized, high quality and service orientated agency such as ours.”

laif’s Director, Peter Bitzer, was enthusiastic about the new partnership. OnAsia joins a growing list of premium agencies which are represented by laif. “We’re very selective about the agencies we choose to partner with and felt that OnAsia’s unique Asian imagery would be a valuable addition to our service in German-speaking Europe,” he said.

Features will constitute a significant part of the distribution arrangement. OnAsia places emphasis on the eye-catching and informative stories that are being produced by its member photographers. “There’s such a mass of imagery available online that we are keen to distinguish ourselves by communicating ideas and telling stories through our imagery,” said Peter Charlesworth. “Editors respond very positively to our story pitches.”

About OnAsia (www.onasia.com)
OnAsia is the leading resource for Asian imagery. Over 90,000 keyworded images are available for instant download in hi-res formats up to 12X18 inches at 300DPI. The agency also provides assignment services and feature stories covering Asia from its network of over 100 top editorial and commercial photographers.

About laif (www.laif.de)

“laif-Agentur für Photos und Reportagen” is one of Germany’s leading independent photographic agencies for photo-journalism, magazine and travel photography. The collection includes more than 1.2 million images of which 200,000 are digitalized. Combined with partner agencies, laif can access a pool of 3 million pictures and 300 national and international photographers from around the world.

Contacts:

Peter Charlesworth
OnAsia Images
Peter@onasia.com
Tel: +66-2-655-4680
Fax: +66-2-655-4682
www.onasia.com

Peter Bitzer
laif
p.bitzer@laif.de
Tel: +49/221/27226-0
Fax: +49/221/27226-226
www.laif.de