Jung von Matt/TECH and the AMP Team from Google launch a new home for AMP: amp.dev

April 27, 2019 - Jung von Matt/TECH has been active since 1 September 2018 and is now launching the first big project with the AMP team. The mobile-first developed AMP.dev gives the Open Source Framework a new home.

The launch of the new website on AMP.dev took place on April 2nd, the next milestone is the official presentation of the platform at the AMP Conference on April 17th and 18th in Tokyo. AMP has evolved from a solution for publishers to a fully-fledged HTML framework with new exciting formats such as AMP stories, AMP ads and AMP email.

"We used AMP intensively on many projects (e.g. bmw.com) and are enthusiastic about how AMP has become a strong pillar of the Open Web and how it is continuously expanded", says Thomas Feldhaus, Managing Director of Jung von Matt/TECH.

Agile working from Hamburg to Mountain View
Together with the team at Google working on AMP based in Mountain View, New York and Munich, an international, agile team developed the new web platform for the AMP development community.

Clear User Experience, Clear Web Presence
The AMP Framework was previously presented on the web on three distinct websites. With AMP.dev, also completely built in AMP, the two main target groups of AMP - developers and decision makers - now find everything in one place: a clearly structured documentation for developers and clearly presented benefits and use cases that demonstrate the advantages of AMP. Above all, AMP stands for an outstanding user experience thanks to extremely fast loading times and outstanding components.

The cooperation should continue
With AMP.dev, a clear and visually strong, modern platform for AMP has been created, which Jung von Matt/TECH, together with the AMP team from Google, is now to advance and further develop as an integrated team.

Responsible for Jung von Matt/TECH
Thomas Feldhaus (Managing Director), Matthias Rohmer (Technical Director), Jörg Meyer and Michael Longerich (Creative Director), Andreas Kiesel (Client Services Director), Lennart Ottermann (UX Designer) and Sophia Christahl (Project Manager)