Video Email Grows in Popularity - Adding New Dimension to Marketing and Corporate Communications

New Media Gateway’s Digital Marketing Center helps companies break through barriers in both email marketing and corporate communication by allowing users to create, format, and send personal video messages within emails. Using NMG’s integrated web cam technology, companies can deliver professionally produced company videos OR on-demand personal messages. Bottom line - NMG provides companies with a reliable, fast, and engaging medium for delivering video emails.

How effective is video messaging? Well, studies have shown a 50% increase in viewer's memory/recall of information shown on video versus print or static content. In addition, the Wharton School of Business determined response to video is up to 600% higher than static print alternatives and reduces cost per response by over 25%. NMG President and CEO, Tim Storer had this to say: “We are all still fascinated with watching video on our computers. Take that fascination and couple it with the knowledge that someone has produced a personalized video just for you and the urge to watch is almost impossible to control. In fact, I recently sent 14 personalized video e-mail communications to targeted executives that we were having a difficult time securing a meeting with. We succeeded in securing meetings with all 14 of them – there is no question this stuff works!”

Worried about recipients having adequate bandwidth to view the messages? In the past, low connection speeds and large file sizes prevented many from using video effectively. But today, the advancement of Broadband connectivity has allowed many users to experience video email for the first time.

Still worried about other pitfalls? While slow loading times and poor video quality may be acceptable when sending personal messages, businesses demand quick load times and good video quality. Applications that serve up video email must promise reliability and quality video delivery.

New Media Gateway provides its clients with a reliable application for storing, integrating, and implementing video emails via its proprietary Digital Marketing Center application. NMG’s DMC integrates with most web cams and allows users to record personal greetings, incorporate the video into any of the DMC’s nine interoperable modules such as the E-mail Marketing Center or Presentation Generator and then broadcast and track overall campaign effectiveness. What used to require a studio, expensive video equipment and cost thousands of dollars to produce can now be done right at your desktop in minutes and at no cost. Best of all, by broadcasting the video content via NMG’s Digital Marketing Center, users can be assured that recipients will receive videos in clear, high quality fashion with no broken play back and long loading times.

With the numerous capabilities of the DMC, companies can re-purpose the way they conduct marketing, external and internal, communications. Further personalize video email with fully animated yet customizable templates, maximizing impact and fully engaging the recipient. Track click and response activity, increasing conversion rates. Assure deliverability with the built-in SPAM rating feature. Even upload and include videos in presentations, CDs, and various marketing initiatives via the many modules of the DMC. And, because administrators control and manage all collateral, companies now no longer need to worry about sending out communications to clients that is not brand-compliant.

About New Media Gateway New Media Gateway is the world's leading sales and marketing technology company, delivering innovative products and solutions to over 2600 clients and advertising agencies a year. NMG's custom applications have been installed in major Fortune 50 corporations. NMG's interactive services, including email design and marketing, web design and flash presentations have become the standard of the industry. For more information, visit http://www.newmediagateway.com.