Using Big Data for professionalized lead acquisition at trade shows

Zürich - Big Data has never been more important to companies and marketers, as the Freeman Data Benchmark Study, a new report from the brand experience company Freeman, recently confirmed. Data plays a critical role in all areas of corporate marketing, from the development of successful marketing strategies and trade show campaigns to targeting and lead generation. Tools such as the Balluun modules "LEAD INSIGHTS" and "SALESMATCHTM" use Big Data to help companies strategically activate leads and increase their ROI. For more information please go to http://ots.ch/S883Zd

Balluun - Powering the Future of Business Networks - Balluun is a leading global provider of social e-commerce solutions for the B2B market. With flexible Software-as-a-Service (SaaS) solutions, Balluun supports global B2B trade around the clock and 365 days a year with industry-specific digital marketplaces. Balluun enables wholesalers, retailers, suppliers, international brands and purchasers to communicate and do business efficiently at any time. With its HQ in Zurich and offices in the USA, Silicon Valley, New York, Hong Kong and London, Balluun works closely with the international B2B community. Balluun offers powerful technology, an open and scalable cloud solution and a worldwide marketing and support organization. Its B2B market network "Balluun365" enables the easy and cost-effective development and scaling of digital marketplaces with a fully integrated social architecture. "Balluun365" differs significantly from linear e-commerce solutions, thanks to its three-tier system, vibrant social community, dedicated digital showroom and state-of-the-art transaction platform. www.balluun.com