Seeing the Big Picture – NMG provides companies with the expertise necessary to optimize all their online marketing efforts.

For most companies, the many initiatives of online marketing are divided among various departments and personnel. Each department is responsible for only one initiative, such as email marketing, web site content management, or search engine placement. Even if departments are working aggressively toward their goals, by working independently of one another they achieve far less than they would with a coordinated strategy.

With all the initiatives that comprise online marketing, it is easy for companies to lose sight of the big picture. All initiatives are interconnected, and should function as a cohesive whole. For example, the individual who is producing dynamic landing pages for an upcoming promotion would benefit by working with a search engine optimization expert. This ensures that the page is indexed and ranked higher in the search engines in order to draw in more qualified traffic. Likewise, a copywriter updating the main banner on the corporate web site should coordinate content with the team creating new email campaigns.

Segmenting online marketing prevents marketers from effectively measuring ROI. When each initiative is evaluated as a separate case, companies either over-estimate or under-estimate the true worth of each one. Only when examining initiatives as a whole do companies begin to see the true impact of their efforts. For example, if a marketer evaluates an email marketing campaign by itself, it may have produced a nominal immediate return. However, when he/she considers that campaign as part of a larger, coordinated strategy, he/she may find that targeted email campaigns do the best job to drive site traffic and web site conversion rates.

Properly managing and optimizing online marketing requires a company with the right level of expertise and foresight. New Media Gateway is the leading industry provider of digital marketing products and services. Clients of NMG receive a comprehensive package of online tools specifically designed to directly impact their bottom line and drive ROI. Managing online marketing initiatives with NMG ensures that all efforts come together with a clear strategy and achieve measurable results.

Purchasing individual digital marketing tools, or trying to develop initiatives in-house, can leave a business working to get the best return on its investment without a clear end in sight. NMG implements those solutions that best fit a company’s needs, and then institutes the proper analytical systems that allow a company to track results. With NMG driving all digital marketing efforts, not just online marketing, businesses stand to gain more than the most sophisticated tools in the industry — NMG will parlay a clear strategy driven by a company's ROI goals.

About New Media Gateway
New Media Gateway is the world’s leading sales and marketing technology company, delivering innovative products and solutions to over 2600 clients and advertising agencies a year. NMG’s custom applications have been installed in major Fortune 50 corporations. NMG’s interactive services, including email design and marketing, web design and flash presentations have become the standard of the industry. For more information, visit http://www.newmediagateway.com