Yachtstore.com Debuts New User Friendly Yacht Charter Website

Yachtstore, in partnership with award winning website developer and Internet marketing specialist, National Positions, has developed and launched a new and improved website to help travelers and vacationers research, plan and arrange luxury yacht vacations worldwide.

"Marketing yacht charter vacations and communicating our services to the public in this quickly evolving electronic age has been a constantly moving target," said Yachtstore co-founder and CEO, Michael W. Halstead. "Today's consumers, particularly millennials, want to get their information and be able to act on it quickly. While we were a pioneer in offering and facilitating luxury yacht vacations via the Internet, we found we needed to adapt to the new digital marketing landscape where smart phones have become a major source of information and facilitators of transactions.

"People have shorter attention spans these days and expect to receive quick and accurate information and act on it instantly," said Halstead. "We decided to partner with National Positions to get to the heart of this matter."

As part of this effort, Yachtstore.com has integrated a new and improved interactive yacht charter database with over 1000 yachts available in destinations around the world that allows users to plan their vacations live from the website choosing from a wide variety of yachting destinations, sail yachts and motor yachts, number of guests, budget and event search for specific yachts. With yachts ranging from modestly priced catamarans to power yachts and elite luxury mega yacht in destinations from Alaska to the Caribbean, the Eastern Mediterranean and Western Mediterranean and exotic pacific islands, including Polynesia and The Galapagos, the yachting vacation options are almost endless. For more information, go to Yachtstore.com.

About Yachtstore

Launched in 1995, under the name Yacht Charters International and changed to Yachtstore in 1999 when it expanded its service offerings to include yacht purchase consulting, Yachtstore was the first Internet website dedicated to marketing and fulfillment of luxury yacht charter vacations, allowing individuals to browse a wide variety of yacht charters and destinations around the world. The company is now an organization with a global network of experienced specialists, yacht charter brokers and consultants who assist our customers in locating the best yachts, captains, crews charter experiences and values to meet their individual tastes and preferences.

Yachtstore's charter division is based in Fort Lauderdale, Florida, known as the "yachting capital of the world." These efforts are coordinated by Yachtstore's chief charter specialist, Nancy Latinette, a well known and connected industry veteran with decades of experience in all areas of yacht charter management, marketing and brokerage. Over the years, Yachtstore has been a partner of and go-to resource for a wide variety of luxury travel experts and organizations, including the Virtuoso travel network, the Horchow Travel division of Neiman Marcus, VISA, MasterCard, Carlson Wagonlit Vacations, JP Morgan Private Bank and Wyndham Worldwide. Elite Traveler magazine named Yachtstore one of the top five authorities in yacht charter worldwide, and American Express owned Travel+Leisure named Yachtstore as one of their two recommended providers.

For information, please contact:

Michael W. Halstead, mwh@yachtstore.com
Nancy Latinette, nancy@yachtstore.com