Auto Dealer Traffic, Inc., Names Interactive Marketing Pioneer Todd Riley Vice President of Marketing and Strategic Partnerships

Columbus, OH - Auto Dealer Traffic, Inc., a leading automotive internet marketing firm, has named Todd Riley Vice President of Marketing and Strategic Partnerships. Riley joins the company after 5 years with Volkswagen of America. His major focus will be to help position Auto Dealer Traffic to capitalize on the explosion of local search marketing. He will also draw on his unique past experience to generate strategies and programs to help OEM and Dealer partners alike.

At Volkswagen, Riley held the title New Media and eMarketing Manager overseeing all interactive marketing channels, including interactive media, lead procurement, and all content for Volkswagen’s consumer websites and interactive marketing in North America. During his tenure at VWoA, Riley was instrumental in growing the online media program 2,000% and produced numerous award-winning interactive marketing campaigns, including the recent “120 Not So Standard Feature Films” campaign, which was a product of Arnold Worldwide in Boston. Riley also developed VWoA’s industry leading Lead Marketplace Program in coordination with Proxicom, Inc.

Prior to Volkswagen, Riley worked for several major agencies over his 15-year career, including DMB&B, FCB, BBDO and Jackson Dawson Communications. He has successfully helped market a variety of iconic brands, including Volkswagen, Cadillac, Levi’s and Clorox. Riley is considered one of the pioneers of interactive marketing, and his online experience dates back to 1994 when he managed the strategy and development of Cadillac’s first website.

“We are very excited to have Todd on board,” said Todd Swickard, President and CEO of Auto Dealer Traffic. “His broad knowledge of the Auto Industry and marketing in general brings a new dimension to our company. His balanced understanding of how to build brands and capture customers online and offline is unique and will be a huge asset to our business partners.”

“I have been watching Todd for several years as he built programs to drive qualified leads to VW Dealers. That work has obviously paid off for Volkswagen, as VW dealers have ranked Volkswagen’s online buying program #1 in satisfaction 3 of the last 4 years, according to JD Powers & Associates AutoShopper Study,” said Mark Boyd, Chairman and Executive Vice President of Auto Dealer Traffic.

About Auto Dealer Traffic, Inc. – Founded in September 2005, Auto Dealer Traffic, Inc., a Delaware corporation, immediately acquired the automotive Internet marketing assets of Auto Supplier Marketing, LLC. Auto Supplier Marketing was formed in 2001 and since then has developed successful Internet and search engine marketing technology for auto dealerships. Now as Auto Dealer Traffic, the company uses search engine power to increase the visibility of dealers through online promotion and marketing initiatives. This exciting business venture is changing the way dealerships advertise on the Internet by using leading edge search engine technology to increase web site traffic, sell more cars, and maximize their return on advertising investment.

Contact: Jason Walker, Director of Media Relations
Telephone: 1.800.545.6028
Email: jason@autodealertraffic.com
Website: www.autodealertraffic.com

Auto Dealer Traffic
325 E. Livingston Ave., Columbus, OH, USA 43206

###