Marketing And Business Development Consulting Firm Envere Launches Digital Photography And Graphics Unit

Santa Barbara, California – Marketing group Envere announces the creation of a digital imaging and graphics operation to be known as Outer Insights. The focus of the new unit will be to provide digital images and graphic works based upon a rapidly growing catalog of over 5,000 images.

“Not necessarily run of the mill photos though.” Says Tom Isaacson, Envere’s founding principal. “Our shots are of places and activities that are sometimes a bit hard to capture. We love to incorporate the outdoors, animals of all types and the intensity of human endeavor into our work whenever possible. We also like to experiment with processing options to achieve outcomes per customer desires. Our specialists prefer to be up before the Sun or in the water or mountains or desert or close to Le Mans cars on the track to capture what may not always be easy to see. Our goal is to make crystal clear digital shots from ‘Out There’ available for everyday business or personal needs.”

In order to appeal to varied audiences Outer Insights will sell its work via two channels. The channel for ready-made products such as calendars, framed prints, greeting cards, posters and related items is up and running in conjunction with the Café Press retail experts at http://www.cafepress.com/outerinsights. “This approach gets us in the game almost instantly. We’ve kicked things off with a simple set-up displaying nearly 200 products within various store sections.” Isaacson said. “Plus we’re adding more items on a weekly basis and will continue to do so for some time.” This also allows the new unit to create custom short run products to customer specifications as long as they fit Café Press configurations and a minimum of 25 units are ordered.

The second Outer Insights channel will be for custom work, limited edition pieces and specialty items to customer specifications and function via a stand-alone web site as well as conventional means. “This service is currently available without its own Internet presence. That will change shortly.” Isaacson continued. “We’re laying out site details now and expect to have it operational within a few weeks.” The custom work channel currently has images on display in the Santa Barbara area and is working with housing and interior designers and stock photo providers.

Conceived in response to past promotional efforts requiring non-standard images, Envere migrated naturally towards the Outer Insights effort. Many past projects could not be completed with stock shots and issues of resolution, composition, size, focus, lighting and similar variables frequently caused time to be lost while adjusting and re-working photographs. This ultimately led to a large body of in-house images and standardization of related equipment and software, which, in turn opened the door to controlling quality, storage and style issues along with basic content.

Envere is a marketing and business development firm with more than three decades of experience in a variety of fields covering a broad range of activities and business disciplines both domestically and outside the U.S.