Major Steps Inc. Introduces 911 Code Red Products

MMI Associates, Inc.
7406-H Chapel Hill Road
Raleigh, NC 27607
(919) 233-6600 • (919) 233-0300 (fax)
patty@mmimarketing.com

For Immediate Release Contact: Patty Briguglio (919) 233-6600

Major Steps Inc. Introduces 911 Code Red Products
At American International Toy Fair
Local Company Displays Products At Trade Show

WILSON, N.C. – Felix Batts, president of Major Steps, Inc., a company specializing in educational toys as well as commercial products for law enforcement and first responders, has announced that the firm will participate in the American International Toy Fair this weekend at the Jacob Javits Center in New York, where they will introduce their 911 Code Red™ Team educational talking firefighter helmet for children, along with other collectibles. The International Toy Fair is the largest toy trade show in the Western Hemisphere and is open to trade buyers only.

The 911 Code Red™ products include an educational talking firefighter helmet designed to teach children about fire safety as well as other complementing accessories. Realistically designed with a working Integrated Dual Lighting System, each helmet features an internal suspension, adjustable headband, pivoting face shield, and a replaceable voice module that speaks 13 different fire safety messages. The voice modules are currently available in English, Spanish and French. Other 911 Code Red™ products include complementary accessories and a special Limited Edition Patriotic Series educational talking firefighter’s helmet.

“We are pleased to introduce our new 911 Code Red™ Team helmet at the American International Toy Fair,” said Batts. “We look forward to bringing this new and exciting product to the market to help teach children the important rules about fire safety.”

The 911 Code Red™ Team product line has received multiple endorsements from organizations across the country, including the Ronald McDonald House Charities of NC, municipalities, trade organizations, burn centers and others.

About Major Steps, Inc.:
Major Steps, Inc. is a Wilson, N.C.-based company focused on providing educational toys to teach children about fire safety as well as commercial products for first responders, including the Afterburner 2000™, the fastest, fully portable, self-contained smoke generator. For more information on their products, visit their Web site at http://www.911CodeRedTeam.com, e-mail sales@majorsteps.com or call 252-363-2821.

About the American International Toy Fair™:
The American International Toy Fair™ is the largest toy trade show in the Western Hemisphere. Nearly 1,600 manufacturers, distributors, importers and sales agents from 30 countries showcase their toy and entertainment products, from classic toys to interactive entertainment including action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, infant and preschool toys, cars, trucks and trains, puppets and plush, audio and video cassettes, computer software and video games, playground and sporting equipment, Halloween, Christmas, books, stationery, and party supplies.

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com

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