VIGOSS JEANS LAUNCHES CONTEMPORARY MEN’S DENIM LINE TO BE DEBUTED AT MAGIC IN LAS VEGAS

NEW YORK, NY (February 10, 2006)—Junior retail denim company, Vigoss Jeans, launches a contemporary men’s denim line, diversifying their collection and cornering a new market. This new men’s denim line will officially debut in Las Vegas at the Magic Marketplace from February 21 through 24.

Having made their indelible mark in the junior denim market, Vigoss Jeans will bring their strong reputation for quality denim and attention to detail to this men’s venture. They will introduce a 5 pocket jean in both boot cut and straight leg styles with a variety of unique washes. The men’s collection will have back pocket details. Vigoss Jeans is known for their detailed stitching, ensuring a quality, long-lasting product with a proper fit. This well-established denim powerhouse offers European style at affordable prices for the contemporary consumer.

Steve Sorrow, Vice President of Men’s Sales, recently joined the Vigoss Jeans team specifically for this project. As a long time industry leader, Sorrow saw the vision of this men’s line, combined with the quality of the product. Sorrow emphasizes, “Our focus is on product, quality and longevity. Vigoss is more than just a major denim collection; it’s a lifestyle brand.”

For more information on the upcoming launch of Vigoss Men’s Jeans, please contact Steve Sorrow at (212) 764-6668 or at steve@missvigoss.com