Earthbound Media Group Founders Lead New “AD 2 O.C.” Organization

Irvine, CA — Two Earthbound Media Group (EMG) Founding partners have been appointed to the inaugural Board of Directors for the “AD 2 Orange County (AD 2 OC).” organization. The peer-to-peer based professional group is comprised of talented industry members, ages 32 and under, from O.C.’s advertising, marketing, public relations, and media production communities, as well as Southern California college students.

Damien Navarro, EMG Founding Principal and Vice President of Sales & Marketing, was appointed as AD 2 O.C.’s first President and is also an Executive Board member. EMG Co-founder and Executive Producer, Dr. Blaine Behringer, was nominated to AD 2 O.C.’s Board of Directors as the co-Chair of Web/Creative.

“We are extremely excited to be in on the ground-floor of the leadership of such a prestigious organization,” said Founding President of AD 2 O.C., Damien Navarro, “Blaine and I look forward to further expanding the reach and network opportunities for EMG.”

The need for this type of organization like AD 2 O.C. was born out of the growing number of young advertising, marketing, and media professionals currently in the established O.C. Ad Club. Navarro said, “As members of this dynamic and highly-talented community, we saw the opportunity to build the foundation for this organization. We wanted to offer our peers who are relatively new to the industry a place to grow and learn from the finest.”

AD 2 O.C. is also allied with all other “Ad 2” clubs around the United States and is governed by the American Advertising Federation (A.A.F.).

AD 2 O.C. will also harness the talents and knowledge of its valued members as they offer pro-bono services to non-profit charitable foundations. Interested members will participate in the production of national public service campaigns. “We believe it is important to give back to those in Orange County,” added Navarro.

AD 2 O.C. will be offering an array of professional development opportunities for its members such as exciting personalized networking events, members-only key forums, innovative webinars, a host of tailored discounts, and invaluable peer-to-peer creativity reviews. Overall, these valuable AD 2 O.C. programs provide members the contacts, education, and leadership opportunities they need to become tomorrow’s industry leaders.

AD 2 O.C.:
AD 2 O.C. is an advertising, marketing, public relations, and media networking club based in Orange County. AD 2 O.C. members, ages 32 and under, range from industry professionals to college students. Founded in January 2006, AD 2 O.C. joins a national network of 1,000 members from 17 “AD 2” clubs across America. It is also affiliated with the American Advertising Federation (A.A.F.). To learn more about AD 2 O.C., please call (949) 387-1721. You can also visit www.ad2oc.org to find more information about the club and its board.

O.C. Ad Club:
The OC Ad Club is the largest professional and non-profit association dedicated to the ongoing development of Orange County's advertising community. It consists of 300 members, including industry leaders, decision makers and key influencers within advertising agencies, broadcast production houses, printers, and interactive shops. The OC Ad Club's objectives are to drive awareness of Orange County as a major ad market, unify and strengthen the community, and promote a friendly, informative, professional, and fun environment. For more information about the OC Ad Club, please call (949) 387-1721 or visit www.ocadclub.org.

A.A.F.:
Headquartered in Washington, D.C., the American Advertising Federation (AAF) is the “Unifying Voice for Advertising.” A.A.F. is the trade association that represents 50,000 professionals in the advertising industry. A.A.F.’s 130 corporate members are advertisers, agencies, and media companies that comprise the nation’s leading brands and corporations. A.A.F. has a national network of 210 advertising clubs and connects the industry with an academic base through its 210 college chapters. You can visit A.A.F. online at www.aaf.org.

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