Farmingdale, NJ Author Publishes Business Book

WeCulture, a new book by Chris Ciulla, has been released by Dorrance Publishing Co., Inc.

How people are motivated has changed. In a world that was driven by individual contribution and climbing the career ladder, today teamwork for organizations to achieve goals has taken center stage. Great organizations are built through the collective efforts of great people.

Baby Boomers are retiring at a rate of 10,000 per day, and as they leave, they take their collective knowledge and experience with them. What motivated their generation is very different from the next generation. As Millennials enter the workforce, they will quickly become the majority. While this change takes place, employees continue to evolve bringing new skills, new approaches to processing information, and, most importantly, have different expectations of employers. WeCulture is designed to change the way we think about the world of work and focuses on new ways to engage and empower employees to drive results.

WeCulture is not a collection of leadership ideas. It is a process grounded in why there is a need for new approach; combined with how to execute while keeping the unique identity of your organization. Learning how to attract, retain, motivate, and inspire behavior that reflects common core values. This becomes the basis of a collective effort that inspires teams to reach the next level of success. The goal can be revenue growth, it can be to raise money to help those in need, it could be a means to drive behavior to restore public trust. Read on and We will include you.

Find out more at www.weincludesyou.com.

About the Author:
Chris Ciulla has almost twenty years of organizational leadership experience and has hired, trained, and developed hundreds of colleagues throughout his career. His passion is finding innovative ways to engage teams while focusing on core values to drive desired behavior. WeCulture is not just about creating a great place to work; it is about helping colleagues and organizations achieve their goals and drive results.

WeCulture is a 152-page paperback with a retail price of $14.00. The ISBN is 978-1-4809-4691-0. It was published by Dorrance Publishing Co., Inc of Pittsburgh, Pennsylvania. For more information, or to request a review copy, please go to our virtual pressroom at www.dorrancepressroom.com or our online bookstore at www.dorrancebookstore.com.