Mobile Phones/Text Messaging – The Next Marketing Frontier

Tout Media, Inc., a behavioral marketing firm, recently partnered with CellIt Marketing, LLC., a marketing technology company, to leverage their combined expertise to offer cutting-edge marketing opportunities to local and national advertisers. Tout Media has developed hundreds of marketing strategies and brings 10 years of Internet and direct marketing experience to the table. CellIt Marketing has developed a mobile phone interface that allows them to send marketing text messages to 95% of all handheld devices and mobile phones. Together, they have developed unique user interfaces that allow advertisers to easily and cost effectively develop and manage text message marketing campaigns.

“When you combine the fact that the average person receives over 3,000 marketing messages a day, with all of the choices consumers have, and the demand for instant gratification, you can see why advertisers find it harder than ever to capture and hold the attention of today’s consumer”, says Morgan Moran, President of Tout Media. “Creating open dialogue through the implementation of behavioral marketing techniques such as text message marketing gives marketers the opportunity to foster long term relationships with their customers” says Moran.

Recent studies have shown that text messaging is up nearly 280% in the last two years and is expected to grow to 220 billion messages a year by 2008. And, more people have cell phones than have Internet access. These types of statistics make it easy to understand why companies like Procter & Gamble, Microsoft and VISA USA have all become actively involved in the formation and development of mobile marketing as a new medium.

“Although this medium opens the door to marketers looking for new ways to connect with consumers, advertisers must be careful”, warns Moran. “The same reasons that make mobile marketing effective are also the same reasons why mobile marketing is an extremely delicate process that requires careful planning and execution”.

For more information visit www.toutmedia.com or call 877-247-8688.