Shop Insurance Canada Explains How to Create a Winning Insurance Website

November 8, 2016 - Shop Insurance Canada has spoken before about the importance of insurance companies having a strong and dynamic online and mobile presence. Laird Rixford, President at Insurance Technologies Corporation (ITC), speaking to Insurance Business points to three common mistakes insurance companies make online.

Having a solid online strategy is a fantastic way to engage with new customers. However, Canadian insurance providers often treat this aspect of the business as an afterthought. Here are the three common issues Rixford discusses with thoughts from Shop Insurance Canada:

Outdated design
Needless to say, an outdated design leaves a bad impression for numerous reasons. A modern site will show customers that a company is active and professional. Also, a slick web design often means that users can navigate your products and services more easily. Older designs tend to be more cluttered and harder to use.

As the old saying goes, first impressions count. Customers will often decide on a website within the first few seconds. If that time is spent looking at something unattractive, the potential customer will likely leave without even looking to see what your company offers.

No blog
Once a customer is on your site, a blog can serve numerous purposes for engaging with them. Firstly, a regular blog can keep the consumer up-to-date with what you are doing, the industry, and general news. More importantly, it shows the customer that you are active, around, and willing to engage with them in compelling ways.

A blog is also an easy way for insurance companies to engage their customers and make your business easier to find. Search engines hunt for fresh content, so a static product-based website could eventually get buried. An updated blog will help keep you in the eye of search engines and closer to potential customers.

A blank 'About Us' page
About Us pages do exactly what they say on the tin. They tell potential customers about your company, who you are, what you offer, and how you offer it. A blank or short blurb About Us page is missing the chance to sell yourself to customers.

About Shop Insurance Canada
Shop Insurance Canada is a Toronto based company that specializes in delivering the best auto insurance products to customers around Ontario and Canada. The online quoting tool uses an engine that is easy to use and accurate enough to deliver the best auto insurance quotes from over 25 of Canada's leading providers. Shop Insurance Canada also offers expert advice on the auto insurance industry, as well as guides and news to help customers find the best deal possible.

Shop Insurance Canada works hard to bring all the latest insurance news to customers. We believe that understanding the industry starts with knowing what is happening day to day. Our customers and readers are hugely important to us, and we want them to get the best deals by being involved in the industry. If you have any interesting insurance topics or stories, let us know and we will be happy to look into it and write it up.

Perhaps you have a funny story about your premium evaluations, or maybe a genuine worry about the state of insurance in Canada. Shop Insurance Canada wants your voice and story to be heard, so get in touch with us via our official contact page.

Shop Insurance Canada
1003-60 Bathrust St.
Toronto, ON
M5V 2P4
Canada
416-913-0151