Sales Workbook Becomes Industry Staple: Focuses on Making the Best Even Better

Farmington, CT - Bookstores are filled to the rafters with how-to books and instructional improvement guides. What makes one stand apart from another? What makes one better than it's shelf mates? For the housing industry, there is that one book that has surpassed the others to become an industry staple. Written with clarity, honesty and true-to-business scenarios, "The Complete Guide to Selling New Homes for Million-Dollar Producers' is a 200-page workbook that covers all the key elements of selling new homes – from the basics to the specifics.

Jerry Rouleau is the author of this best selling book, and founder/owner of J.Rouleau & Associates, the premier new home sales training, public relations & marketing consulting firm for the housing industry. With over 25 years of specialized industry experience, J.Rouleau & Associates has generated millions upon millions of dollars of publicity for the housing industry. In turn, the housing industry has embraced this book as its bible - approximately 40% of the system-built industry uses the workbook as a sales and marketing guide for their organizations.

Realtors, builders, and sales managers – all agree that this book describes the fundamentals that are essential for industry success. Accolades for this book are aplenty. Charles Bevier, Editor of Building Systems Magazine, says "without a doubt, this is the most important tool for your home building business. While most books on home selling and marketing are out of date before they hit the bookstores, this book has timeless advice that will keep you successful for decades.'

Thousands of books have been sold since it was first published in 1996, with an updated second edition unveiled in 2003. This translates into exponential home sales success for individuals and companies alike. To learn more about J.Rouleau & Associates, or "The Complete Guide to Selling New Homes for Million-Dollar Producers'call (860) 677-0560.

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