Mature Household Paper Products Market to Reach $13.9 Billion by 2010

New York, January 27, 2005 — Bolstered by increasing sales of upscale, ultra-hygienic, and high-profile licensed products, the household market for toilet paper, facial tissues, paper towels, napkins, and disposable cups and plates is expected to grow to $13.9 billion by 2010, according to The U.S. Market for Household Paper Products, a new report from market research publisher Packaged Facts, publishing division of MarketResearch.com, a leading provider of industry-specific market research reports.

Packaged Facts noted that the household paper market rebounded in 2005, growing 4.8% over 2004, when it reached a five-year low at $13.07 billion.

Dominated by toilet tissue, which accounts for 42% of the overall market and is used by nearly every American household, the highly mature household paper market has grown mostly due to higher pricing and more sophisticated product rather than increased sales and deeper market saturation.

With the paper towels sector—second to toilet tissue with 27% of the market—experiencing similar penetration to toilet tissue, innovations in the napkin, facial tissue, and cups and plates sectors show the biggest promise for actual consumer growth and deeper household use.

“While toilet tissue and paper towels continue to lead the way in sales, the real challenge that some marketers have already undertaken is to increase their customer base in the other sectors where there is still significant room for growth,” said Don Montuori, the publisher of Packaged Facts. “Licensed cups and plates for children and parties, designer/luxury napkins, hypo-allergenic and anti-viral products are clearly beginning to make a dent in these other sectors. The introduction of through-air-drying (TAD) which provides better softness and absorbency has also fared well for those who’ve introduced it into their products.”

The U.S. Market for Household Paper Products examines new product trends, offers competitive profiles of industry leaders, and looks at consumer trends and behaviors surrounding paper products. Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1097892.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.