International Doll Maker Hires MAYO Communications To Create A Buzz At World’s Largest Toy Fair In New York City

The creator of one of the world’s first multi-racial heritage dolls - Younique Gemz™ - announced today it has signed MAYO Communications, Los Angeles, as its agency of record.

Younique Gemz™ Dolls, which are designed by a portrait doll artist, celebrate the unique qualities of all races and offer new educational opportunities at home and at school.

The Younique Gemz™ Dolls will be exhibited at the American International TOY FAIR®, February 12-15, 2006 (Sunday - Wednesday), at New York City's Jacob K. Javits Convention Center, 11th Avenue between W. 34th & W. 39th Streets. The 2006 Toy Fair is the largest toy trade show in the Western Hemisphere.

More than 1,500 manufacturers, distributors, importers and sales agents from 30 countries showcase their toy and entertainment products. Everything from classic toys to interactive entertainment and everything in between will fill 325,000 square feet of exhibits.

The new doll characters were created by Younique Gemz™ President Debbie Goodland, based in Toronto, Canada. The company surveyed a group of children and discovered what was missing in today’s doll. Children said a doll that “looks like them and one they could better relate to” was the most frequent answer.

“We have also produced specialized scrapbooks for our dolls, encouraging dialogue between children and their parents, fostering openness and connectivity that will build pride and a strong sense of self,” said Goodland.

Younique Gemz™ dolls celebrate the unique qualities of individuals of multi-racial heritage. Reflective of a growing population of people that share two or more distinct racial backgrounds, these dolls are designed to honor diverse physical characteristics, cultures, and traditions.

About MAYO
MAYO Communications (www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in San Diego and New York, serving celebrity, corporate and nonprofit clients. Its niche:
“We don’t guarantee media, we just get it!”