The Beacon Company Completes Website Refresh Project for Pinnacle Financial Services; New Site Improves Visitor Experience

Greenville, SC - - January 26, 2006 - - The Beacon Company, a provider of custom-designed marketing services, recently completed a website overhaul for Pinnacle Financial Services. The new site features comprehensive overviews of Pinnacle's loan solutions, loan processes and helpful financing tips. Of particular importance is Pinnacle's published daily rate schedule that outlines mortgage solutions and lot loan financing information. Mortgage calculators and an online application are included in the new site for visitor convenience.

"We wanted a dynamic website that enabled us to quickly and easily publish new rate information and important financial content," states Kevin Jones, President of Pinnacle Financial Services. "The Beacon Company stepped in and created a sitemap with a smooth flowing navigation structure and then developed content with supporting graphics that connected well with our intended market. With our new site, we now have a great tool that matches our demographic market and provides the type information to make their visit comfortable, informative and convenient."

About Pinnacle Financial Services

As a licensed mortgage broker in North and South Carolina, Pinnacle Financial Services provides mortgage, lot loan and construction loan financing solutions for resort communities and premier development locations. The cornerstone of Pinnacle is built on the four foundational pillars of expertise, flexibility, reliability and loyalty. Sophisticated and financially savvy borrowers consistently receive a consultative and personal approach for their loan solutions earning Pinnacle a reputation of dependability and trust. For more information on Pinnacle Financial Services, visit www.PinnFin.com.

About The Beacon Company

The Beacon Company develops, executes and manages custom-designed marketing strategies centered on growing businesses. Application of marketing expertise and know-how is emphasized to help companies gain greater market visibility and awareness, neutralize buyer risk and develop customer trust for repeat business. This is accomplished by taking companies on a journey to marketing excellence with the goal of growing a client's business…pure & simple. For more information on The Beacon Company, visit www.TheBeaconCompany.com.

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