Marketing Public Relations Firm Uses Search Engine Optimization Techniques in New Internet Marketing Publicity Program

Power PR, Inc., a marketing public relations firm in Torrance, CA, is now offering a new Internet program based on properly optimizing and distributing news feature articles monthly to keep their clients at, or near the top, of the major news search engines under the client's keywords. As these optimized articles appear throughout the Internet - with properly embedded links - they impact the client's home page ranking on Google, Yahoo! and other search engines as well.

For each news or feature article Power PR writes, over 25 distinct Search Engine Optimization "rules" are applied before it is broadly distributed throughout the Internet. The Online Marketing Publicity Program is immediately available as a stand-alone program, or concomitantly with Power PR's full print and Internet media program.

The reported payoff of this new approach typically includes an immediate and significant spike in website traffic and increased leads.

"We've noticed that after Power PR optimizes and distributes our news releases, that our Web site traffic jumps — the effect is immediate and significant," says Blaine Wieland, president of Home Reserve.

Today, most companies have heard about search engine optimization. Until recently, however, the focus has been on optimizing the company website. But this limited view of search engine optimization rarely gets a company into the coveted top slot of keyword search results by itself.

Search engine optimization is based on understanding the complex, varied algorithms news and search engines such as Google and Yahoo! use to rank the relevancy of their results. Once these "rules" are understood, a marketing public relations firm can craft news and feature articles to optimize results under a client's keywords.

"The more we have learned about article optimization and distribution, the more we realized that as a marketing public relations firm this was a natural extension of what we've been doing for years in print and online story placement," says John W. Elliott, CEO and Founder of Power PR. "We already write articles with promotional goals and objectives in mind, so incorporating optimization techniques was easy and of great value to clients."

What surprises many is the speed at which properly optimized material produced by a marketing public relations firm can impact news and search engine rankings. Many companies, within days of distributing a news article over major wire services and on key industry web sites, find themselves at the top of news search engine results under their major keyword search terms. This typically corresponds with a significant, immediate rise in website traffic as well as call-in leads over the course of several weeks.

Furthermore, as these articles are distributed by the marketing public relations firm through major wire services and posted on key industry websites, the major search engines begin to locate and index the releases. If the article employs proper search engine optimization techniques with hyperlinks back to the company's web site, there will be a corresponding increase to a company's overall search engine ranking over the course of the next several months.

For more information, contact Power PR at 18103 Prairie Ave.; Torrance, CA 90504; (310) 787-1940; fax (310) 787-1970; or visit www.powerpr.com.

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