SmartPlug By MobileMax Chosen As One Of The Leading Technology Inventions Of 2005

Herziliya, Israel – MobileMax, the leading provider of intelligent solutions for the calling card industry, announced today that their Smart Plug solution for the mobile consumer market has been chosen as one of the leading technology inventions of 2005.

In its annual report on technology leadership, ONLINE – Computers, Hi-tech and Science Magazine of the popular Maariv periodical highlighted MobileMax SmartPlug as one of the 15 most promising inventions of 2005. SmartPlug was chosen for its ease of use, cost savings to consumers and increased revenue potential for international carriers.

SmartPlug enables mobile users to place calling card calls directly from their mobile address book or memory, seamlessly diverting calls through to the calling card service. Subscribers realize reduced-rate calling card service without cumbersome dialing procedures.

In addition to providing simplified dialing, SmartPlug also functions as an "intelligent calling card” that can be recharged with additional credit. It fits most mobile handsets including Nokia, Samsung, LG, Motorola, Sony Ericsson and Siemens.

With SmartPlug, calling card providers now have a solution for one of their top challenges - providing a simple calling card interface for mobile phones that directly increases calling card usage and revenue from mobile users.
"We are very excited to have been included in this prestigious listing and to be recognized as one of the promising Israeli companies of 2005,” said Raanan Cohen, CEO at MobileMax. “Our mission is to provide a natural calling solution for mobile users that decreases costs for the consumer while increasing usage and revenues for the service provider.”

About MobileMax
MobileMax develops, markets and supports a unique patent-pending technology that enables carriers and service providers to dramatically increase usage and ARPU while substantially reducing cost for mobile users. MobileMax’s revolutionary SmartPlug seamlessly diverts outgoing calls to a calling card platform that enables mobile users to enjoy lower rates without the dialing hassle.

MobileMax corporate headquarters are based in Herziliya, Israel. For more information about MobileMax, please visit our website. www.mobile-mx.com