Top search engine optimization experts agree: responsive websites are the future of the internet

November 26, 2015 - We are happy to announce the launch of ResponsiveWebsites.org, a new website dedicated to inform the public about everything you need to know about responsive website design. Responsive websites are a unique way to ensure complete cross-platform compatibility without the need of creating separate websites dedicated for specific mobile devices such as smartphones and tablets. Now that over half of all internet traffic comes from mobile devices such as tablets and smartphones, it has become more important than ever to ensure that new websites look great and are easy to use no matter the computing device, browser, or screen size being used to access it.

New Google SEO guidelines are helping to push the drive towards ensuring mobile-friendly website design options such as responsive websites. Google has begun to factor in whether or not websites are truly optimized for the devices being used to access them during search queries, with those websites lacking a mobile-ready website option being increasingly demerited in the rankings going forward. Furthermore, Google's HTTPS Everywhere initiative means that websites will be expected to maintain HTTPS encryption in order to achieve the best rankings in search results. These changes mean that when it comes to website redesign, there has never been a better time than now.

In the past, mobile-friendly website design necessitated the maintenance of one website for larger-screened devices like desktops, laptops, and tablets, and another separate website just for smartphones. This leads to both increased up-front development costs as well as increased maintenance costs, as any updated information needs to be applied twice. Responsive websites bypass this problem through the use of new structures that automatically adjusts the size and placement of menus, images, and content depending on the screen size of the browser accessing them. Users are given optimized experiences for each device while also seeing a consistent aesthetic. This approach also ensures that the presentation style remains consistent between portrait and landscape modes using tablets and smartphones, with tablet presentation being stronger than that offered by websites optimized for both personal computers and tablets.

While some search engine optimization companies are pursuing adaptive website design to create mobile-friendly websites, the best professional website design companies understand that responsive websites offer the best cost-benefit proposition. Adaptive website design requires greater upfront development and maintenance costs owing to the more complex coding required while achieving essentially the same results. For this reason, developing responsive websites secured with digital certificates is the best response to the latest Google SEO guidelines.

Learn more about responsive websites by clicking the following link: responsivewebsites.org.