Upside Wireless –The First SMS Provider To Launch A Reseller Package A Quick And Easy Additional Revenue Model for SMB’s

VANCOUVER, BC, January 18, 2006 – Upside Wireless Inc., a text messaging (SMS) provider, announced today that it is offering a comprehensive private label international text messaging service for resellers that will produce additional revenue streams in as a little as 24 hours. Upside Wireless will host the solution and the reseller will be able to seamlessly bundle the SMS service as part of their own offering. Branko Zurković, CEO of Upside Wireless said, “Our partners will be able to realize an additional revenue stream from their websites in as little as one day by offering their clients a unique online solution, the best SMS coverage and a rich two-way global SMS service.”

Upside Wireless is in a unique position to offer superior SMS coverage due to its proprietary technology, the Wireless Information Server (WIS). WIS routes data between various wireless networks and any other Internet aware enterprise application, including email, CRM and ERP applications and corporate databases. This enables them to offer preferential local rates that are often 15 times lower than going rates in some countries. It also means they have global coverage with any SMS capable mobile phone on the planet.

Upside Wireless is first targeting the small to medium size reseller market by making it appealing through an affordable one-time setup fee and on-demand purchasing of SMS messages. The company will be selling to independent wireless telephony shops that sell prepaid phone cards and to software developers who use SMS in project implementation. In addition they are targeting web site operators with over 25,000 active subscribers, such as dating services, community sites and email or internet providers since Upside’s solution is web-to-SMS and SMS-to-web capable. A simple link on their existing web sites will open up the opportunity to no hassle new revenues.
Resellers will have full control over their branding and promotion and maintain ownership and interaction with their customers. Upside will host the service and continue to keep their technology generations ahead of the competition with innovative new features and competitive pricing.

Zurković says, “The SMS market is huge, because there are more people in the world that have mobile access than internet access. We designed technology that can easily and reliably connect to any system and with the launch of this program we are expecting to accelerate our market share dramatically.” When the delivery of a message is mission critical, SMS to mobile phone is more reliable than landlines or email since the network is less affected by traffic overloads (such as in disaster situations) and mobile phones are easier to carry around and stay connected.

Upside Wireless is still taking on Beta customers and making an attractive offer for giving feedback. If you are interested in joining the program, call 1.604.687.7433 (1.604.6UPSIDE) or send email to info@upsideweb.com.

About Upside Wireless

Upside Wireless Inc. is a global mobile messaging solutions provider, specializing in communication across wireless data networks using text messaging and cellular phones. Founded in 2000, the company now provides services to over 200,000 corporate and consumer clients, enabling them to reach any cell phone on the planet at anytime. With a speedy setup and local rates, Upside Wireless offers unique SMS services internationally and is one of the leading SMS and Premium SMS providers in North America. The company can be found on the web at www.upsidewireless.com.