Response Innovations completes Mail Order/Internet Buyers survey. Over 90% purchase products by mail/Internet.

Hershey, PA January 19, 2006—

Response Innovations completes Mail Order/Internet Buyers survey. Over 90% of respondents purchase products by mail/Internet and most of the products ordered were under $50.00.

Free shipping is a strong benefit that increases sales for
merchants while catalogs are still a powerful format.

In addition, over 30% ordered from a magazine ad and over 20% ordered from a direct mail package.

The Internet is increasing in appeal and is used in conjunction with other formats by merchants. Consumers like receiving email order updates and customer service is still paramount.

The value of a name has always been an important consideration in the customer equation and that has not changed. The change in the equation is the primary vehicle for promtion to current customers.

Sequencing your offers is essential to maximizing your response rate. The survey confirms test results of having the correct promotion sequence such as email - mail -telemarketing - email. It varies by original source of your customer.

For over 25 years, Response Innovations Inc. has been a leading information provider to publishing, communications, media, direct response, investment banking and consulting organizations having provided research, information, intelligence, and critical information to industry leaders.