First Student and the National Safety Council Kick Off the Safety Dog Bus Tour

Cincinnati (August 13, 2015) - School transportation leader First Student and leading safety advocate the National Safety Council are teaming up to encourage safe bus behavior during back-to-school season and beyond with the nationwide Safety Dog Bus Tour.

Riding a school bus remains the safest way to transport a child to and from school. According to the National Highway Traffic Safety Administration, school buses are 23 times safer than passenger cars and 10 times safer than walking.

Industry leader First Student completes six million student journeys each day, moving more passengers than all U.S. airlines combined. Student safety is at the heart of everything the company does, which is why First Student is twice as safe as the industry average as measured by both collisions and injuries.

First Student is the only school transportation company in the industry to be awarded the coveted National Safety Council Green Cross for Safety® medal, the highest award for safety in North America.

"First Student and the National Safety Council share a common mission to serve as advocates for making the world safer, working to keep safety always front of mind for our employees and the communities we serve," said First Student President Dennis R. Maple. "There is a great deal of trust placed in First Student and our drivers. It's important that we all work together to ensure the safety of our school children, and we're excited to deliver important safety messages for back-to-school in a fun and memorable way."

The seven-city Safety Dog Bus Tour is focused on reaching elementary school students and their parents. Children will learn simple but effective safety tips as they get a chance to sign a Safety Pledge and "Walk the Yellow Carpet." They also can meet and have a photo taken with Safety Dog, the safety mascot for First Student. Parents can see firsthand how First Student buses are designed for safety inside and out.

The Safety Dog Bus Tour kicks off August 20 in Schaumburg, Ill., and continues to Cincinnati, Wichita, Kan., Lewisville, Texas, Corona-Norco, Calif., New Castle, Pa. and Jericho, N.Y.

"Like millions of parents across the country, I put my children on a school bus each morning, knowing that they will arrive at the destination safely," said Deborah A.P. Hersman, president and CEO of the National Safety Council. "First Student's Safety Dog Bus Tour provides parents a more intimate look at the big yellow school bus – the very best option for transporting our most precious cargo."

Parents, teachers and students can find tour dates, times, locations, safety tips and downloadable activities by visiting safetydogbustour.com. Safety tips and tour updates also can be found by following First Student on Twitter, Facebook and Instagram. The National Safety Council will share updates on Twitter and Facebook as well.

For parents, teachers and students who want to engage in the conversation, the hashtag #SafetyDogBusTour will be used on all platforms.

About First Student, Inc.
As the leading school transportation solutions provider in North America, First Student strives to provide the best start and finish to every school day. First Student completes six million student journeys each day, moving more passengers than all U.S. airlines combined. With a team of highly-trained drivers and the industry's strongest safety record, First Student delivers reliable, quality services including full-service transportation and management, special-needs transportation, route optimization and scheduling, and charter services for 1,300 school district contracts. For more information, please visit firststudentinc.com.

About the National Safety Council
Founded in 1913 and chartered by Congress, the National Safety Council, nsc.org, is a nonprofit organization whose mission is to save lives by preventing injuries and deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact – distracted driving, teen driving, workplace safety, prescription drug overdoses and Safe Communities.

Media Contacts:
Destinee Thomas, Vehr Communications, 513.381.8347, dthomas@vehrcommunications.com
Jen Biddinger, First Student, 513.362.4600, fga.communications@firstgroup.com