NORTHWIND Delivers Maestro Profitability Tool Suite to Boost ADR, Drive Repeat Business

Markham, ON – January 16, 2006 – NORTHWIND, a provider of enterprise property management and reservation solutions for hospitality, is delivering a suite of end-to-end Profitability Tools to optimize revenue, provide superior guest service, track guest performance, and analyze market and segment value. The Maestro Profitability Suite includes fully-integrated Rate & Yield Management to implement and manage rate maximization strategies across all reservation channels from a single screen; Maestro CRM to track guest spending behavior and anticipate requests before guests make them; and Maestro Analytics, a flexible business intelligence system that attaches to an organization’s data sources to identify the most valuable sources of business for more effective marketing and management.

NORTHWIND’s President of US Operations, Warren Dehan, said, “The Maestro Profitability Tool Suite for the first time provides multi-property hotel companies and individual properties with an all-inclusive integrated set of applications to optimize rates, enhance guest service, and easily mine operating data for more effective management and marketing. Our clients asked for a set of applications they could use together, without cumbersome interfaces, to implement rate and marketing strategies, and track their effectiveness. We give them the credit for the Maestro Profitability Suite.” The three elements of the Suite include Maestro Rate & Yield Management, CRM and Maestro Analytics which when used together give operators the technology to manage all areas of their hospitality business on one platform.

Maestro Rate & Yield Management – Hospitality’s first real-time and proactive yield management tool for hotels and property groups that implements rate maximization strategies across all reservation channels, including GDS, voice center, and third-party Internet sites, for one or 100 properties, from a single screen. The system provides operators with a wide variety of rate control options to execute any strategy and automatically monitor and respond to real-time changes in demand to drive the highest rate without constant monitoring and is seamlessly integrated with Maestro Front Office. Rates and availability controls can be based on occupancy at the property and room-type level, and can be set to respond to fluctuations in market segments, guest types, lead time, booking period, length of stay and other factors. Maestro Rate Management also lets you create special corporate and group rates, and set up contract rates that may be protected from other yield management controls. Managers can create specials in real time, any time with secured access directly from their availability screen to adapt to demand changes.

Maestro CRM – Much more than a simple guest history module, Maestro CRM is a fully-integrated guest service tool that raises awareness of guest needs to a new level. The heart of the system is a guest database that automatically tracks and remembers all guest information, including dates of past stays, room numbers, revenue spent at each outlet, preferred amenities, special dates, favorite activities such as golf or spa appointments and makes all the information available to managers through a variety of user-configurable reports that mine the data for actionable information. With Maestro CRM managers and staff can surprise guests by remembering their names, knowing their preferences, and anticipating their needs before they ask.

Maestro Analytics Business Intelligence – Completing the end-to-end Profitability Tool Suite, is Maestro Analytics, the industry’s newest and most powerful integrated data mining application. Maestro Analytics is an integrated Business Intelligence system that allows users to drill into their operating data and customize report views that reveal hidden sources of revenue. The new system shows operators their most valuable clients, markets, and guest origins and easily designs mailing lists that target past guests with pinpoint marketing campaigns to drive room sales. The application’s familiar point-and-click interface makes Maestro Analytics easy to learn and operate, and it is integrated with Microsoft Office with the ability to seamlessly export output analysis data to Microsoft Office Tools for instant emailing and/or Performance Reporting. To make the system accessible for remote managers, Maestro Analytics is accessible over the Internet or an Intranet.

To see a comprehensive live demonstration of the Maestro Profitability Tool Suite visit booth #825 at HITEC 2005 in Los Angeles, California June 21 – 23. The NORTHWIND executive team will be available to answer your questions about the entire Maestro Enterprise Property Management Suite.

About NORTHWIND
NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, seminaries, state parks, and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability. Designed to maximize the efficiency of any size single hotel or multi-property enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products: PMS, Sales & Catering, Club/Spa Management, Corporate Reservations Office, Multi-Property Management, Condo/Owner Management, Yield Management, POS & Online Table Res, GDS Connectivity and ResEze Internet Reservations. This comprehensive multi-platform (Windows 2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations. NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support.

At HITEC 2005 in Los Angeles be sure to visit the NORTHWIND team at Booth #825 to receive a complete Maestro demonstration.

Contact:
Audrey MacRae – Director, Sales & Marketing
NORTHWIND
60 Renfrew Drive, Suite #235
Markham, ON L3R 0E1
Phone: (905) 940-1923 ext - 246
1-888-NORTH88 (667-8488)
Fax: (905) 940-1925
Email: info@maestropms.com
http://www.maestropms.com