CEO of GreenRope to Speak at Interactive Day San Diego 2015

SAN DIEGO, CALIFORNIA – June 3, 2015 – Lars Helgeson, CEO and Founder of GreenRope, a leading CRM and marketing automation platform, will be amongst the high-profile speakers to present at Interactive Day San Diego 2015. Helgeson will speak about new technologies and strategies surrounding marketing automation and the customer experience.

Interactive Day is the West Coast's must-attend, premier marketing event, hosted every year in San Diego. This annual conference delivers tips, best practices, and more from some of the top digital marketing thought leaders and technology innovators. Helgeson will be speaking among the likes of Rand Fishkin, CEO of MOZ, Justin Hergianto from ESPN, Thad Kahlow of BusinessOnline, and Kevin Knight from Pinterest, just to name a few.

"I am honored and humbled by the invitation to speak at IDSD this year," explains Lars. "I can't believe that I get the opportunity to speak alongside some of the industry's top thought leaders. I am looking forward to bringing a new take on technology, integration, and marketing automation to this year's conference. It is now more important than ever."

Helgeson's talk will be a part of the data and analytics track, and will focus on the data side of marketing automation. He will take event goers on a journey through a full sales funnel. Attendees will learn how to integrate their sales and marketing channels together to see what drives conversions, while understanding how to build effective campaigns, and use powerful tools like lead scoring and predictive analytics. Marketing automation is becoming an increasingly popular strategy for businesses that want to provide an exceptional customer experience and drive sales and conversions. This year will be the first year that this topic has its own session at IDSD!

Interactive Day San Diego will be held on June 12th, 2015 at the Hilton San Diego Bayfront.

Register for the event.
View full list of speakers.

About GreenRope
Lars Helgeson, who saw the need to make running a small to mid-sized business easier and more efficient, founded GreenRope. GreenRope's mission is to resolve the challenges of managing business operations by providing cloud-based integrated software that is effective, affordable, and user friendly. GreenRope streamlines key operations, including e-commerce and accounting, CRM, email marketing, mobile marketing, calendaring, websites, social media and more, into one easy-to-use platform. By using GreenRope, companies can reduce their marketing and CRM software expenses by an estimated 80%. GreenRope's affordable pricing plans start as low as $149/month. Visit www.greenrope.com for more information.