PartsBase, Inc. hires Marketing Director, announces plans to enhance online community and expand interactive marketing programs for Subscribers in 2006

Boca Raton, FL 01/16/06 – PartsBase, Inc. announced today that it has hired a new Marketing Director to help the company expand its own global online presence and add exciting new Subscriber features to its online community at http://www.partsbase.com/.

In addition to enriching its Website content with relevant news, articles and insights, the company plans to expand its current Sales & Marketing programs to help PartsBase Subscribers target new business opportunities. Current advertising tools include targeted banner and billboard ads, and high-impact streaming video.

As the newest PartsBase team member, Warnock will be responsible for the company's Marketing and Public Relations activities. Warnock has more than 15 years of experience in e-commerce and marketing communications. Initially a journalist, he has worked as a financial writer, technical writer, e-commerce consultant and held various management positions in the real estate and travel industries. He has published hundreds of articles and white papers on e-business, real estate and interactive marketing.

"We're proud to welcome Charles to our management team," said PartsBase President Robert M. Lantz. "His experience in online publishing and e-commerce will help us as we continue to add value to the PartsBase e-commerce marketplace. Enhancing our site's content and resources enables us to build our 16,000-plus Subscriber base, which benefits every member of the PartsBase community."

"This initiative underscores our commitment to becoming the leading destination Website for the aviation, aerospace and defense industries," Lantz continued. "We are making a commitment to our Members in more than 115 countries to deliver powerful knowledge, tools and resources that help build their businesses."

"PartsBase is a company that's growing with the global marketplace," Warnock said. "It's a great opportunity to support Subscribers who want to reach new prospects and build brands. Interactive media is one of the most effective – and cost-effective – ways to target new prospects. New business development requires strategic targeting, and PartsBase provides a unique opportunity to reach decision-makers in the aviation, aerospace and defense industries around the world."

Operating the world's largest aviation, aerospace, and defense exchange, PartsBase facilitates worldwide exposure of more than 45 million line items representing billions of individual parts. With powerful listing tools and advanced parts locator technology, PartsBase makes it easy to maintain and search live inventory.

In addition to the industry's leading parts locator service, the PartsBase community provides technology, inventory marketing and research services for more than 4,000 clients (16,000+ end users) worldwide. Client companies include Bell, Boeing, Raytheon, Honeywell, Rolls Royce, major distributors / suppliers, more than 400 airlines, third-party maintenance facilities and OEMs.