Is a PR Makeover in your Future?

New York, NY - January 13, 2006-With the recent surge of Makeover exploits impacting everything from individuals to homes, the one thing that tends to remain constant is a change for the better is sought; a desire to redesign, re-invent or to revitalize an existing unpleasant situation has become evident. So, it comes as no surprise that the specialty of PR may also need to undertake such a makeover as well. If you’ve ever experienced the pain of receiving negative press, if you’re seeking to alter your image, court a new target market, or if you just need to add a new spin to an existing campaign among many other alterations, Affinity Public Relations has a makeover strategy just for you; we are offering you an opportunity to reawaken your PR campaign.

Affinity Public Relations will come in and spend quality time learning your business, get a grasp of what your PR objective is and evaluate what needs to change and what works well. “Our goal, says Pres. / CEO, Rhonda Ridley, is to take your existing brand and simply meet your strategic vision. We offer targeted suggestions, implement effective tips and tools, unlimited PR/Marketing coaching as well as redirect established efforts appropriately”.

It is the goal of this agency is to assist you in putting into perspective, continuously, where your PR efforts ought to stand out in order that you get the results that you desire. Simply, having a new set of professional eyes tends to put things into proper perspective.

Our 10 Step Makeover Process:

1. Assess your PR/Marketing strategy
2. Identify your targeted audience
3. Create S.W.A.T.
4. Assess media and news coverage (if any)
5. Create a new PR plan
6. Implement a reasonable timeline
7. Locate published articles (if any)
8. Draft and create press releases
9. Implement a strict communication commitment
10. Unlimited coaching

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