La Crosse's Newest Tech Startup Opens Downtown Office

March 10, 2015 - Nestled in beside the Mississippi River and surrounded by stunning bluffs, La Crosse, Wisconsin is a gem known for this natural beauty as well as it's vibrant downtown which has seen continued growth and revitalization in recent years. itr8group (pronounced Iterate Group) has opened an office on the sixth floor of the historic Lynne Tower downtown looking to join others in contributing to that prosperity.

"I grew up in the area and after working on the East Coast for a few years I wanted to come home so my son could experience both the beauty and true sense of community here. After seeing many investments driving continued growth downtown I knew I wanted to put down roots here and be part of that success story," says Adam Steele, Co-founder of itr8group.

itr8group is a business consultancy & software development agency headquartered in Wilmington, Delaware. itr8group's partners bring together their business, creative and technical talent to work directly with customers' executive teams. They focus on developing internal and customer-facing software and improving business processes through data, analytics, and custom software solutions. itr8group's priority is to focus on learning about their customer's challenges to find the most valuable changes for an organization. Understanding the impact of those changes then serves to identify additional projects that build upon each other. Each successive iteration ensures itr8group is continuously delivering working software and building trust with its customers.

On the itr8group approach, Steele explained, "We look at a business along with the owners, founders, the CEO, and the entire executive team to help uncover ways to make technology a core component of their competitive advantage. By simplifying or fully automating processes, we free up resources to allow a company's team to focus on their strengths. Then, we identify the key metrics and build out reporting and dashboards to give business leaders an at-a-glance look at their operation that shows specific challenges and opportunities. Our reports are not columns of numbers and graphs but instead deliver actionable business insights that show clearly where resources should be committed."

itr8group is also part of the startup community and tech scene in Wilmington, Delaware with offices at the Loft, Wilmington's first co-working space located in downtown Wilmington. The Loft is a project of Start it Up Delaware, a hub of entrepreneurship which seeks to build a vibrant startup community. itr8group Co-founder Rory Laitila runs the Wilmington office. Steele and Laitila have been working together for years and are excited to be building itr8group.

About itr8group: itr8group is a business & software development agency offering business strategy consulting, software development, and product development services to tech-focused companies who consider software a core part of their competitive edge. Itr8group has built a track record delivering measurable improvement to business processes and software solutions.

Press Contact:
Adam Steele - Director of Operations
itr8group.com
press@itr8group.com
(608) 620-5060