Ascension Software Releases Atlas App for Waiting Room ROI

February 28, 2015 - Ascension Software has just released Atlas, a secure tablet-ready app designed for customer engagement, retention, and upselling onsite.

Waiting is the #1 customer complaint for automotive retail and service providers. This is due to an average wait time of 45 minutes, which customers view as unproductive and wasteful.

Here's where it gets interesting for waiting area ROI:
Research has shown that customers involved in an activity while they wait have the highest satisfaction levels. As satisfaction rises, retention and word-of-mouth increase.

An unhappy customer will remember the incident for 18 months!

96% of unhappy customers never complain to the actual business.

Dissatisfied customers share the experience with 9-15 people.

Around 13% of dissatisfied customers tell more than 20 people.

91% of those who don't complain won't return to the business.

Happy customers tell 4-6 people.

Atlas creates positive engagement in waiting areas through hyper-personalized content. It can be customized to deliver specific content that will entertain, educate, and/or provide upsale opportunities. Atlas can give customers access to forms, testimonials, videos, research, FAQs, gaming, social media, and other valuable content. This encourages customers to become familiar with a business's website, services, and social media profiles while their vehicle is top-of-mind.

Atlas also provides Sales Associates with instant, real-time access to expert content from anywhere on the lot. In addition, Atlas saves a business money by eliminating or reducing other cost centers (eg: magazine and newspaper subscriptions, pamphlets, brochures). It's truly one of the most proactive tools a business can use as part of their marketing, advertising, or revenue-increasing efforts.

Atlas is free for thirty days! It is available for iOS and Android.

About Ascension Software
Ascension Software is a global SaaS provider dedicated to delivering the world's leading consumer engagement solutions. For the release of Atlas, Ascension has partnered with Samsung, PrinterOn, and Zones to provide end-to-end superior service and expertise to clients.