Breast is Best Breastfeeding Clothes and Lilypads Seat Covers Help Keep Nursing Babies Healthy and Happy during Cold and Flu Season Antibodies in Breastmilk Help Protect Baby

Pickering, Ontario, January 9, 2006 – Cold and flu season can be deadly to a baby. Concerned parents can help protect their babies against illness by breastfeeding because mother’s antibodies, and their protective effects, pass through breastmilk to the baby. Canada-based Breast Is Best offers functional but stylish breastfeeding clothes for mother while she breastfeeds, keeping mom happy. Breast Is Best also sells LilyPads seat covers to keep baby healthy while running errands or dining out. Nursing wear and LilyPads seat covers are available at www.Breast-Is-Best.com.

With very immature immune systems, babies can’t ward off or fight viruses easily, and if babies catch the flu, they have a harder time coping with it. According to the Canadian Paediatric Society, breastmilk is the optimal food for babies, providing infants with nutritional, immunological and emotional benefits for healthy growth and development. The Society recommends exclusive breastfeeding for the first six months of life for healthy, term infants, with continuation of breastfeeding for up to two years and beyond. The CPS recommendation is consistent with that from the World Health Organization, Health Canada and the American Academy of Pediatrics.

Breast Is Best Co-Owner Niki Leslie designs the breastfeeding tops, offering six or more new styles every year. For winter, there are several long-sleeve shirts and blouses including microfleece V-necks available in several different colors. “After the birth of our daughter eleven years ago, I looked for affordable yet fashionable breastfeeding clothes, but found a very limited selection. As a result, we created Breast Is Best Clothing for Nursing Mothers,” states Leslie.

To complement the functional breastfeeding clothes, Breast Is Best carries LilyPads seat covers giving parents assurance that their baby or young child is in a clean environment when shopping or dining out. Designed for children ages 5 months and up to 4 years, machine washable LilyPads covers are available in several different fabrics, are easily attached or removed by elastic fittings, and fold up into their own tote bags. “We take our LilyPads seat cover everywhere. It adds warmth, safety and fun to any seating arrangement,” Breast Is Best Co-Owner Doug Leslie comments.

Breast Is Best Clothing for Nursing Mothers is celebrating its eleventh year in business, offering its own line of nursing wear. They also carry high-quality breast pumps, baby slings, and LilyPads seat covers. Visit them at www.breast-is-best.com or call toll-free 1-877-837-5439. NOTE: Health statements in this press release do not constitute medical advice. Parents should always consult with their healthcare provider.

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