Royal Capital Ventures Adds BlueFN to its Portfolio

Brooklyn, NY, January 10, 2006 - Royal Capital Ventures adds BlueFN, a leading financial Cost Per Action (CPA) Advertising Network with a targeted high-quality publisher base and top brand name financial services advertisers. Royal Capital Ventures will provide for BlueFN's continued pursuit of establishing itself as a leading financial action-based advertising network and help expand its service offerings.

The influx of additional capital will be used for new strategic initiatives, revamping and improving current service platforms and general corporate purposes.

About Royal Capital Ventures
Royal Capital Ventures is an early-stage venture capital firm located in New York City, USA. The fund's primary focus is on emerging technology companies in North America, Europe and the Middle East. Visit http://www.royalcapitalventures.com for additional information.

About BlueFN
BlueFN is the financial services industry's leading Cost-Per-Action (CPA) Advertising Network with a targeted high-quality publisher base and top brand name financial services advertisers. BlueFN is at the vanguard of providing the financial services industry with superior performance-based online marketing and advertising solutions. Our content and services are connected to a large network of relevant niche publishers. By focusing our efforts exclusively on the online financial services industry and utilizing the time-tested performance-based CPA advertising model, BlueFN enables advertisers and publishers to achieve their relevant goals easily and with superior results.

BlueFN is headquartered in New York City. For additional information, visit http://www.bluefn.com.