51Degrees Drives 40% Increase in Tablet Revenue

January 15, 2015 - Device Detection enables brands to tailor their content to the user's device, browser and operating system, enhancing both responsive web design, and insight-based user analytics. The best device detection software does this with sub millisecond (0.10ms) performance so from the user's perspective the page content is delivered and the detection process is real-time.

GiveMeSport (the fastest growing sports website company in the UK) have been using the Lite version of 51Degrees device detection product for a number of years. As their business has grown and scaled upwards, their requirements have changed. After a review of the situation, they opted to stay with 51Degrees and upgrade to their Premium product.The upgraded product gives an increased number of device and software combinations (70,000+ with over 100 properties for each device. 51Degrees team of more than 9 Data Operators work with vendors to update the data weekly keeping it current and accurate. This enables GiveMeSport to constantly deliver clear and relevant content and advertising to their customers, whatever way they are viewing it.

The results speak for themselves. Niall Hughes, Senior Website Developer said, "We have used 51Degrees for a number of years very happily. Although the Lite product continued to perform well, it became apparent that it was time to upgrade to their Premium option. Differential advertising by screen size as part of our responsive design was essential and the Premium version of 51Degrees enables us to optimise and increase our tablet traffic by 300%delivering tablet users a better experience and allowed us to target our tablet adverts against these users. This has increased tablet revenue by 40%."

James Rosewell, founder commented "Businesses are recognising the bottom line profit benefits of device detection when compared to RWD alone. Ad revenue increases. Changes can be made more quickly as complexity and regression testing time is reduced. Analytics solutions can be upgraded to provide more granular information such as physical screen size rather than just device type."

About 51Degrees:

51Degrees was founded in 2009 by James Rosewell and is the home of THE fastest and most accurate Device Detection software available. Originating from the 51Degrees Open Source Foundation project, over 1,500,000 websites now use 51Degress to detect mobile devices and redirect initial requests to a mobile friendly home page optimized for the user.

The company serves many of the world's leading brands including Unilever, eBay, Microsoft, IBM, Hyundai and T-Mobile, and as well as its flagship device detection software, the product portfolio spans responsive web design tools, image optimization and enhanced analytics.
Based in Reading, UK, the company name originated from its geographical latitude at 51 Degrees. Since launching the company in 2009 51Degrees has expanded rapidly and its solutions are deployed in over 150 countries across every continent around the world.

For more information visit www.51degrees.com
For further press information please contact:
Kelly McAdden, Communications Manager
Tel: +441183287152 or email kelly@51degrees.com