Eyeflow Discovers that Over Half of All Holiday Shoppers Will Skip Waiting In-Line in Favor of Shopping Online This Season

December 10, 2014 - A week into the holiday shopping season, Eyeflow has discovered that over 57% of shoppers plan to make at least one of their gift purchases online this holiday season.

Eyeflow's survey results seemed largely in favor of internet shopping across the board, as almost all of the age groups surveyed boasted a majority of 'yes' responses when asked if they will buy gifts online this holiday season. Survey respondents ages 25 – 34 led the charge in favor of online shopping, as over 70% stated that they would be buying gifts online this season.

The results come amidst nationwide reports on shopping trends over the course of Thanksgiving Day weekend, highlighting a new trend for holiday shopping. According to data on IBM, Black Friday online sales grew 9.5% YOY, while online sales between Thanksgiving Day and Cyber Monday grew 12.6% YOY. The big winner over the holiday weekend was mobile sales. IBM's report claims that mobile sales shattered previous records over the weekend, with mobile traffic accounting for over half of all web traffic on Thanksgiving Day.

While online and mobile sales excelled this Holiday weekend, in-store sales seemed to suffer. According to the National Retail Federation, in-store sales were down 11% when compared to last year's final totals. As a result, businesses looking to capitalize on the influx of holiday shoppers must adapt their sales strategies.

An increase of online shoppers marks a serious change for holiday shopping trends. With so many customers using the internet as a primary means of shopping for their holiday gifts, it is crucial that businesses extend their holiday sales onto an easy-to-use online platform.

At the forefront of a successful online shopping business is an easy-to-use, user-friendly e-commerce platform. Making sure you are up-to-date on the latest e-commerce platforms and trends can help your business outperform your competition. Eyeflow suggests using BuiltWith to not only look at what your competitors are doing, but also to keep an eye on the newly emerging e-commerce technologies in your industry.

Another way to help your company capitalize on the emerging online holiday shopping market is to promote your business and your holiday sales through social media profiles. According to Adobe, this holiday weekend had a record-shattering amount of sales that could be traced back to social media referrals. Effectively managing your social media profiles can help you tap into a fresh, new audience.

With the growth of the mobile market this holiday weekend, business owners and webmasters should be double-checking their website's mobile compatibility using Google's newest addition to Webmaster Tools, Mobile Usability Testing. This new feature helps webmasters understand how their site looks from smartphones, tablets and other mobile web platforms.

Keeping your business up-to-date with the latest holiday shopping news and trends is key for any business looking to cash in this holiday season. For an in-depth look into Eyeflow's survey results, please visit http://www.eyeflow.com/online-holiday-shopping-e-commerce/.

If you're looking for a helping hand this holiday shopping season, contact the team at Eyeflow Internet Marketing. Our web developers, designers and SEO experts will help you maximize your business's visibility across the web to help your products reach new audiences. To learn more about how Eyeflow can help your business, please visit www.eyeflow.com.