How Do You Create Impact With Your Trade Show Display?

October 28, 2014 - Trade Show Emporium, distributor of custom trade show displays and custom, large format fabric graphics, has partnered with Optima Graphics for over five years and knows that they are the authority in the trade show industry for printing quality. Being the best means that a company should always look for a better process and by recently upgrading to a new printing process, Optima has outdone itself once again. By changing to a new Super Select printing process our printer has shrunk the size of the droplets of ink when printing, making images become more crisp and vibrant. Gradients in images like clouds, shading and vector artwork look less like a Pointillism painting and more like what they should be. This is essential when printing graphics for large companies that dedicate time and resources in order to make sure that their graphics are correct.

Vice President of Sales, Dave Brown stopped by Trade Show Emporium on October 4th to show off side by side comparisons of the old printing capabilities to the new super select process. With over 20 different images, full PMS color chart and full dissolves from gradients, the choice was clear, the new process creates much more vibrancy and crispness in large format graphic printing than ever before. Tight woven fabrics that pick up the droplets of ink better than before allowing for a clean separation between distinct coloration areas.

Available on Xpressions Pop Up Displays and Panoramic Exhibits that covering more of the frame than not, this new printing process allows designers and marketers alike to create a brand and ultimately an experience for the end user. If a company needs to have a smaller version of a display that can be used for cozy presentations the Xpressions Display is, by far, the most versatile. Weighing in under 20lbs and expanding over 10 times its initial size in less than two minutes, the Xpressions is a powerful presentation tool any company would be proud to own.

If, however, a company is needing a display that can adapt to the size of the booth rented for specific shows, the Panoramic Display System is the best option. By using the same hardware and adding small configurations, the Panoramic system can be modified from a 10' x 10' display into any larger exhibit. It is, however, important that if a company decides to do this, they consult with their trade show specialist so that the correct framework is used the first time. Many times, custom printed graphics can be reused on a larger exhibit, but when designing the display, Trade Show Emporium's talented team of designers can help save businesses money and communicate how to create the biggest bang for your buck.