Status Labs Releases Whitepaper on Online Reputation Management

October 21, 2014 - Status Labs, the premier online reputation management company, has released a whitepaper entitled "Online Reputation Management: Protecting yourself and your brand online."

In the paper, Status Labs provides a window into the world of Online Reputation Management and the steps business owners must take to protect their online brand. The paper also shines light on often ignored sources of reputational damage, such as Google Suggested Search results and Wikipedia.

Key insights:

81% of consumers conduct online research before making major purchases

45% of Americans have chosen not to work with a company following online research

The first page of Google Search results account for 92% of all Google traffic

Google Knowledge Graphs and Apple's Siri pull information directly from Wikipedia without any fact-checking

Wikipedia is the sixth most popular website in the world

"All business owners must understand that their brand's online reputation directly affects the company bottom line. It is important to vigilantly protect your online reputation and ensure that you quickly seek expert help when something does go wrong." – Status Labs Director of Operations Brad Burnett

For your own free copy of "Online Reputation Management: Protecting yourself and your brand online," email whitepaper@statuslabs.com.

ABOUT STATUS LABS
Status Labs is the premiere online reputation management company with offices in Austin, New York, and São Paulo. Our goal is to help our clients look their best in search results. We serve 1500+ companies and public figures in 35 countries. Our typical clients include CEOs, politicians, celebrities, and Fortune 1000 brands.