Small Business Marketing and Advertising: New Video Email Strategy Means More Effective Advertising Results

KOTW today announces their advanced streaming video email product that provides excellent results for advertising and marketing.

Michael Murray, President of KOTW, Inc. says, "We developed the product to give small businesses the ability to successfully compete for sales in the interactive video marketplace. All businesses need this kind of power, but small businesses must also have a very affordable approach to this marketplace. We have accomplished both tasks with our product".

Murray goes on to say that the advanced product also offers the kind
of advertising metrics normally found only in very costly solutions.

Each ad view tracks the opening date and time of the ad, the seconds actually watched and the email address of the recipient, to name just
a few elements. The ad metrics are downloadable for further analysis in a spreadsheet or database at no additional charge.

KOTW developed the product for small businesses because of the rapid
growth and public acceptance of rich media advertising. The results of
both rich media and streaming video email marketing are highly
encouraging. Murray offers the following observations from some of the biggest firms in the industry:

E-mail campaigns including rich media generate an average of 80% return within the first 72 hours. - Jupiter Communications

Flash vs. HTML E-mail Clients have seen a 400% increase in response rates in using Flash over HTML -Grey Direct

E-mail marketing reaps 280% higher returns than direct mail or in-house campaigns. - Gartner Research

Adrian Da Silva, Director of Interactive Marketing for KOTW, Inc. offers the Top-10 reasons why KOTW streaming Video email has been
deliberately engineered to get more sales:

1.) High Acceptability. People love watching videos. Video search services are now available on the Web.

2.) Higher Retention. It's been proven that the more senses that are involved, the more of the advertising message is retained. Video offers a 74% message retention rate.

3.) Ad Results Are Tracked. Obtain the date, time, video name and duration in seconds that each video was actually watched, along with the email address(es) of every viewer. Learn exactly how much of your ad is actually being viewed.

4.) Individual Video Ad Metrics Are Downloadable. Download usage and billing details for each streaming video ad as a CSV file and import into a spreadsheet or database for further analysis.

5.) Inexpensive Marketing Research. Create multiple versions of an ad, send out and then analyze the results for each ad to determine which one received the most attention.

6.) Digital Rights Management. KOTW Streaming Video Email is true streaming video, and nothing is ever written to a viewers computer. There is never anything to copy.

7.) No Restriction On Video Length. Send a 20 second ad or a 10 minute infommercial. Both will play in equally high quality without skipping
or pausing.

8.) No Downloading Required. The streaming video email arrives as
rapidly as any other small text message, regardless of length. No browser or player is required.

9.) The Streaming Video Plays Immediately. Regardless of the length,
the streaming video begins to play immediately when the email message is opened.

10.) Eliminates Virus Fears. The streaming video is not an attachment.
It plays right in the email message itself, thereby eliminating virus-related concerns.

To learn more about the video services at KOTW, come to http://www.kotw.net

Contact information:
Michael Murray
Telephone: 727-458-2154
Web site: http://www.kotw.net

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