Cooking Up Customers – A New Years Marketing Strategy Resolution

People make New Years resolutions, and sometimes, they decide “This is the year I will make it big for my small business”. But they are often missing an important ingredient—fundamental knowledge about marketing. For many start-ups, this is the last thing they deal with, and, unprepared, they get taken by “get rich quick” schemes.

Many small and start-up businesses need help in understanding and getting experience with the Marketing Triangle.

ClydeSight Productions has published a new e-book: A Marketing Feast – Cooking Up a Successful Internet Marketing Plan, specifically written to help small and start up businesses establish a foothold in the marketplace by learning and practicing the concepts of Niche, USP and Benefit.

During the writing and initial reviews of the book, the authors, Tim Thompson and Cathrine Garnell, discovered that it has a wide application.

“The Marketing Triangle is really at the basis of human interaction,” says Thompson, “and it applies to many situations— job interviews, artistic talent seeking an agency pick up, even dating! It boils down to making the benefits you have to offer very clear.”

The authors wrote their e-book using a unique approach. It is styled like a cookbook, with a recipe format that gives readers hands on experiences with the Marketing Triangle. It also features food recipes (such as “The Unfish Dinner”) as a bonus.

It has seven chapters (like a seven course meal) based on the Banquet metaphor. Each chapter includes a detailed explanation of a marketing concept (i.e. the USP), a “recipe” which give readers experience in applying the concept to their situation, an explanation of the expected results, suggestions on usage, and a food recipe as a bonus.

The authors are an international team. Thompson lives in the U.S., and Garnell lives in the U.K. They co-authored the book over the Internet and based the content on their own experience and knowledge. Thompson is a graduate of the Enterprise Center in Massachusetts and the owner of ClydeSight Productions (http://www.clydesight.com) which has been doing business on the Internet for 5 years. Garnell is the author of the children’s book, “Basil, the Bionic Cat” which she sells on the Internet from the Bionic Basil Web site (http://www.bionicbasil.com).

“A Marketing Feast – Cooking Up a Successful Internet Marketing Plan” is the first book in a series of e-books called: “Cooking Up Customers for Marketing Success”. Future books in the series will deal with web site development, SEO, direct and affiliate advertising and traditional marketing.

The e-book is available on-line from ClydeSight Productions at: http://www.clydesight.com/CUCMS/
185 pages, illustrated, black and white, PDF format, instant download at purchase.