HEARTS ON FIRE DIAMOND CO. SECURES MILLION-DOLLAR NATIONAL TV BUY FOR HOLIDAYS

Hearts On Fire Co., the fastest growing diamond brand in the world and purveyor of the World’s Most Perfectly Cut Diamond, has purchased a million-dollar national TV advertising buy positioning the brand as “the only diamond that will do” this holiday season. Two 30-second commercials, “Hero” and “Steering Wheel” will be broadcast from December 14 through December 25 on major US cable and satellite channels airing over 250 times nationally, and directing viewers to www.heartsonfire.com to find a local Hearts On Fire retailer. Both campaigns reinforce Hearts On Fire’s as the cultural icon for the celebration of love, commitment and personal relationships.

Hearts On Fire Co. has created this aggressive media plan to leverage the brand as the Ultimate Recognition Experience during this prime holiday shopping and engagement season. The commercials will appear on Discovery, A&E, Lifetime Movie Network, We, Weather Channel, Travel Channel, AMC, Fine Living, Channel, Food TV, Fox News, Golf Channel, HGTV, History Channel, MSNBC, NFL Network, Soap Network, Speed, Spike, and TV Land.

In addition to the national buy, the two spots will also be shown on NBC’s jumbotron screen at 1 Broadway in New York City’s Times Square in conjunction with Hearts On Fire’s retail partner Michael C. Fina during week December 24-31.

About Hearts On Fire Company

Established in 1996 by CEO Glenn Rothman, Hearts On Fire specializes in the development, branding and marketing of The World’s Most Perfectly Cut Diamond™. Hearts On Fire diamonds have become the cultural icon for the celebration of love, commitment, and accomplishment. Through its unmatched perfection and unequaled beauty, Hearts On Fire is the Ultimate Recognition Experience™. Hearts On Fire® diamonds, Dream® diamonds, and Jewelry by Hearts On Fire are sold in more than 500 leading retailers in over eighteen countries. Today Hearts On Fire is one of the luxury industry’s fastest growing companies and is recognized as the leading branded diamond in the world. Hearts On Fire Company is headquartered in Boston, MA, USA.

Hearts On Fire® – The World’s Most Perfectly Cut Diamond™
For more information please visit our website at www.heartsonfire.com