SARASOTA AD AGENCY PRESIDENT ACCEPTS SECOND TERM

CAP Creative
741 B Central Avenue
Sarasota, FL 34236
(941) 953-9191

CONTACT:
Sam Stern
E-mail: sstern@capcreative.com

FOR IMMEDIATE RELEASE

SARASOTA AD AGENCY PRESIDENT ACCEPTS SECOND TERM
Roxanne Joffe to be Casting For Recovery Co-Chair Until 2008

Sarasota, FL- Roxanne Joffe, President and owner of CAP Creative, an Advertising and Public Relations firm specializing in Brand Development and Management, has accepted a second two-year term on the national breast cancer awareness and support organization, Casting For Recovery. "Breast cancer is a cruel and devastating disease. Every two minutes, a woman in America is diagnosed with it," said Joffe. "One out of every eight women has to face a breast cancer diagnosis in her life," she said. "Until a cure is found, Casting For Recovery provides an essential way to promote mental and physical healing and cope with the disease," Joffe emphasized. Joffe will again share the chair with Vermont magazine publisher, Kathryn Fox.

Casting For Recovery (CFR) introduces the sport of fly fishing to breast cancer survivors and provides a forum for women with similar experiences to meet and gain respite from their everyday concerns. The organization holds retreats around the country that are both educational and enjoyable. Fly fishing, by its very nature, provides a relaxing and healing connection to the natural world. The dynamics of the sport also give participants a gentle exercise for joint and soft tissue mobility.

"We're very excited Roxanne has accepted another term on the board," said Seline Skoug, executive director of the Vermont-based Casting For Recovery. "I know she continues to face multiple demands on her time, but, witnessing the fantastic growth Vermont's Race For the Cure sustained under her direction and the knowledge we've gained during her first term, CFR is truly honored to have her commitment for another two years," Skoug added. Joffe played an integral role in the Vermont Susan G. Komen Race for the Cure for ten years, chairing the race between 2000 and 2003.

The 2006 Casting For Recovery Retreat Schedule includes 34 events in 24 states. In a typical retreat, participants will learn the fundamentals of fly casting, entomology, knot-tying and equipment basics. Most important though is the therapeutic time participants spend on the water practicing catch-and-release fishing. Retreats are free. For more information, please visit www.castingforrecovery.org.

About CAP Creative
CAP Creative is a part of Acrobatix Worldwide—-a company born in 1998 when owner and president, Roxanne Joffe, realized the need for a full service Advertising and Public Relations firm in Manchester, VT. Notable clients include the State of Vermont, Travel and Tourist industry clients, Sarasota-Manatee Originals, Council of Independent Restaurants
of America (CIRA), HealthTrust LLC, Carlson Studio Architecture, Charleston Place Development, LLC, Sarasota Museum of Art and other business and professional services clients.

The agency has picked up numerous advertising industry awards for excellence, including 16 ADDY Awards and two Best of Shows in 2005.

CAP Creative is a positive and proactive member of the local, regional and state community. Visit www.capcreative.com for a virtual tour.

About Casting For Recovery
Casting for Recovery is a national non-profit support and educational program for women who have or have had breast cancer. CFR provides an opportunity for women whose lives have been profoundly affected by the disease to gather in a beautiful, natural setting and learn fly-fishing, "a sport for life." Just as importantly, participants have an opportunity to meet new friends and have fun.

CFR weekend retreats incorporate counseling, educational services and the sport of fly-fishing to promote mental and physical healing.

Casting for Recovery was founded in 1996 and has been offering free retreats across the United States since. They rely on local volunteers and organizations to support their community-based retreats. They also have support from the Orvis Company, the Lance Armstrong Foundation, Race for the Cure, Trout Unlimited and Marin Breast Cancer Council in San Francisco. For more information, please visit www.castingforrecovery.org.