MarketingExperiments.com Will Host Web Clinic on How Marketer Intuition Often Fails to Identify Best Copy and Design

ATLANTIC BEACH, Fla. – Marketers interested in improving Web site and email performance can attend MarketingExperiments.com’s upcoming free Web Clinic on the effectiveness of marketing intuition, Wednesday December 21 at 4:00 p.m. EST.

The clinic will show how MarketingExperiments.com (MEC) test results suggest that despite experience and intuition, marketers can be mistaken in determining which subject lines, Web page designs or headlines would perform best in emails, advertisements and on Web sites.

“Intuition may be a key skill for marketers when they are looking for the next big idea," said Nick Usborne, a senior analyst at MEC. "But relying on intuition or past experience to determine the exact text and design on a web page or email is a great deal less reliable. Unless marketers are willing to test their practices, they could be losing a significant amount of money."

Those interested in attending the conference can sign up at www.marketingexperiments.com.

MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

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