Bottled Water Consumption Surpassing That of Milk, Coffee, and Beer

Los Angeles, CA - The bottled water industry has seen a tremendous increase in sales since the mid-1990's. According to the Beverage Marketing Corporation, bottled water consumption in the U.S. has surpassed that of milk, coffee, and beer. As the market matures, it will become increasingly important to continue product innovation and to increase brand awareness to combat falling prices due to price promotions.

Our original consumer research provides critical insights in formulating a successful marketing strategy. For example, more than half of respondents who drink bottled water prefer spring water to purified water and notice a difference in the taste. Forty-three percent of respondents feel that there is a significant difference between bottled water brands, while almost two-thirds of respondents are brand loyal.

Younger respondents, Black respondents, and respondents earning under $50K are more discriminating in their views on bottled water. They feel that there is a difference between purified and spring water and have a preference for spring water. These groups are also the most brand loyal.
With new products hitting the market on a regular basis; bombarding the public with an overwhelming selection of beverages there must be a way to distinguish from the overwhelming selections. “What’s good? What’s not? Well, consumers now have an online source they can depend on to do all the necessary research for them. AquaBar easily navigates consumers to the best sources and fruit drinks— that rock. All products are 100% natural and are delivered by the case, for the full benefit and experience of each brand. The selection process is based on health benefit, taste, value and aesthetics—always an important factor for Green Room’s clientele. The company weeds through mediocre products and only selects those which meet their high standards for quality and cool packaging. Founders, Mina Eghbal and Jason Boardé, are firm believers in replenishing our bodies with the finest natural liquids on a daily basis and boosting our energies with elixirs made from natural minerals, herbs and fruits.

AquaBar makes shopping for premium brands easy and extremely convenient. Savvy consumers can now order their favorite beverages online and have them delivered directly to their home and office. To learn more about the company and its products, please visit AquaBar at http://www.greenroom.ws/aqua-bar.htm