AirQuace Technologies Launches SMS-Scheduler that Enables SMS-Marketing at Low Cost

Singapore, 1 November 2004 – AirQuace Technologies Pte Ltd ("AirQuace") today officially launches "SMS-Scheduler", a new marketing software that enables marketing professionals and service providers to directly mass broadcast Short Message Service (SMS) messages to customers from their own computers at an affordable price. Designed with a "do-it-yourself" feature that facilitates self-installation, organizations can broadcast SMS according to their prefix schedule or as and when they want to.

"SMS-Scheduler is an economical and hassle-free alternative to the current SMS-marketing software product and service offerings in the market as it requires minimal set-up cost and effort. There are a number of companies offering costly SMS-marketing services that charge on a per SMS broadcast or service plan package basis, but Airquace is one of the few companies that offers this marketing tool as an off-the-shelf product," said Mr Tai Yew Mun, Principal Software Architect of AirQuace.

With the increasing sophistication of today's consumers market, SMS-broadcast presents vast potential in relationship marketing. SMS-Scheduler empowers marketers to automate their marketing process. When the user-definable message content and schedules to send out the SMS have been preset, SMS-Scheduler auto-sends their message across to their desired audience at their preferred timing. The product is also configured with features to assist in customer database management – marketers can profile their target groups according to demographics, preferences etc, and create targeted marketing offers for specific customer groups.

"Marketers can harness the power of SMS-Scheduler to establish, nurture and sustain client-relationships. They can send personalised holiday greetings, birthday wishes, and even special event or appointment reminders to customers. These are very simple steps to adding tremendous value to relationship-marketing," said Mr Tai.

SMS-Scheduler was soft-launched in July this year. Airquace has received positive feedback from users since. "This is one of the most economical SMS-broadcast tools we've found in the market so far. It's easy to use and we've great online technical support from AirQuace," said Ms Grace Lim, Marketing Manager, CH Electronics Pte Ltd.

"This software simplifies our work in maintaining relationship with customers. I don't need to worry about forgetting customers' birthdays. The software is also very user-friendly," said Mr Herman Loo, Director, Vigor! International Pte Ltd.

Pricing and Availability
SMS-Scheduler is offered in two package options and they are available online at www.airquace.com. The first package consists of SMS-Scheduler software only and is retailed at US$89.99; the second package comprising SMS-Scheduler software and GSM modem bundle is retailed at US$239.99. A trial version is available for download. For more information, visit our website.

SMS-Scheduler System Requirements
- Win 2K / Me / XP
- IBM Compatible PC
- 400MHz or faster Pentium-compatible processor
- 50MB Free Hard Disk space
- Minimum 128MB of RAM
- VGA or higher-resolution monitor
- CD-ROM Drive
- Sound card
- Mouse
- Keyboard
- Microsoft Office 2000 or XP
- USB Port
- USB iTegno GSM Modem (bundled with US$239.99 package)

About AirQuace Technologies:
AirQuace Technologies is a young and enterprising IT company that provides powerful yet affordable business software products and solutions to corporate markets around the world, especially Small and Medium Enterprises (SMEs).

AirQuace's products are developed by a team of dedicated and innovative software engineers who have had extensive programming experience in various private and government projects.

AirQuace partners with iWOW (manufacturer of iTegno brand GSM / GPRS modems) and SMS Gears (IT System Integrator) to provide one-stop software solutions to customers.