New Book Brand Power Guides Entrepreneurs to a Competitive Advantage

West Bloomfield, Mich., September 24, 2013, The power of a business' brand is the topic of brand whiz Renée T. Walker's new book, Brand Power for Small Business Entrepreneurs: Breakout Brand, Positioning, and Profit Strategies to Drive Revenue Growth. The book is a must-read for small business entrepreneurs who want to build their brand as a key strategy to fuel short- and long-term business growth.

From start-up to seasoned, no matter where an entrepreneur is along their journey to success, Brand Power simplifies the same strategies, tools, and techniques that are used by global companies to harness the power of their brands, create a competitive advantage and propel business to new heights.

A step-by-step guide, Brand Power presents in a unique – but affordable – manner, how to:

Command premium pricing

Achieve higher customer satisfaction rankings

Increase customer and brand loyalty

Generate repeat business, and

Realize a greater return on investment

Brand Power has been lauded by industry-respected communications executives, and is available at Amazon, Barnes & Noble and Books A Million.

"Ask 100 people to define "brand" and you'll get 100 different answers," says Chas Withers, president and chief operating officer of Dix & Eaton, a national integrated communications firm. "..but Walker deconstructs the mythology and the confusion into smart, translatable business ideas that focus on what matters most: results."

"In a world where, increasingly, commoditization is becoming the rule rather than the exception,
Walker provides a playbook for creating differentiation and shaping brands that resonate with associates, partners, and customers. This is a must-have tome for anyone wanting a more facile understanding of how to stand out in a cluttered marketplace," Withers continued.

Walker brings the book to life by also providing interactive web tools available at breakoutbrandstrategies.com.

"In today's über competitive and cluttered marketplace, using data to gain deeper insight and micro-target customers to drive growth is imperative for any company's growth, long-term financial health, and sustainability," said Walker. "My Breakout Brand Strategies program and the accompanying online tools help entrepreneurs identify their unique selling proposition and provides a roadmap for small business owners to improve their communications and positioning without breaking their bank account."

In conjunction with the release of her new book, Walker will be a featured speaker at the 13th Annual WBEC Great Lakes Women's Business Conference hosted by the Center for Empowerment and Economic Development on September 24th and 25th. Walker will conduct a seminar entitled Brand Power for Small Business Entrepreneurs – Build a Breakout Brand to Drive Business Growth on September 25.

Renée is available for interviews and appearances. For booking presentations, media appearances, interviews, and/or book-signings call 248.671.3872, send an email to renee@breakoutbrandstrategies.com, or visit breakoutbrandstrategies.com.

About Renée T. Walker

Renée T. Walker is president of RENEE WALKER & ASSOCIATES LLC, a strategy and communications consultancy firm. Renée is an accomplished strategist, consultant, speaker, author, entrepreneur, business and executive coach, and accredited public relations executive. She has nearly 30 years of strategic communications experience - including brand, public relations, crisis, reputation, public affairs, marketing and higher education - across the private, public and nonprofit sectors. For more information, visit reneetwalker.com or breakoutbrandstrategies.com.

Twitter: @rwassoc
LinkedIn: linkedin.com/in/reneetwalker

Book Cover Artwork

Renée T. Walker, APR Headshot

Book Trailer

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