MarketingExperiments.com to Host Web Clinic on Using Multivariable Testing to Improve Web Site/Email Performance

ATLANTIC BEACH, Fla. – Marketers interested in improving Web site and email performance can attend MarketingExperiments.com’s upcoming free Web Clinic on multivariable testing, December 7 at 2:00 p.m. EST.

One example cited shows how an online marketer used multivariable testing to improve revenue per visitor by 209 percent.

“Most marketers don’t realize that they can get accurate test results to improve their site performance even when they change multiple variables at the same time,” said Nick Usborne, a senior analyst at MEC. “A/B split testing is a wonderful tool for simply testing one change at a time. Multivariable testing – or Taguchi testing, as it is often called – is more of an optimization tool, allowing you to accurately test multiple changes simultaneously. Both tools have their place. This clinic will help marketers better understand multivariable testing and how it can be used to help improve the performance of site pages and emails.”

Those interested in attending the free clinic can sign up at www.marketingexperiments.com.

MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

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