Quiz Helps Firms Recruit and Retain Women

What do women want in the workplace? A revealing quiz helps companies zero in on gender barriers and offers advice on how to attract and keep women as satisfied, productive employees.

Recruiters churn through mounds of surveys and data to target this highly talented segment and its subsets; singles, moms, boomers, techies, etc. As employers, companies often miss the mark with women by maintaining outdated policies and practices. Faced with the loss of productivity, revenue and talented women in their workforce, smart companies act to reverse the trend.

“A below average score indicates a company is losing the talent war by not taking advantage of the skills and insights of potential employees,” said Taunee Besson, chairman of Advisory Link, Inc.,”Businesses are aware that women make up 50% of the workforce and marketplace. However, they often fail to realize their company’s lack of diversity is taking a toll on its reputation, market share and revenue.”

Advisory Link, a Dallas consulting firm, developed the Women in the Workforce quiz to help clients identify critical areas for improvement. Quiz respondents compare their company’s performance with best practices in human resources and proven innovative recruitment and retention strategies.

The firm specializes in consulting with businesses to better market to women and recruit, retain and promote women in their workforce. The free online quiz is on their website http://www.advisorylink-dfw.com/