Quiz Aids Companies Marketing to Women

What do women want in a product or service? A revealing quiz helps companies zero in on gender barriers and offers advice on how to attract and keep women as customers.

Marketers churn through mounds of surveys and data to target this highly profitable segment and its subsets, singles, moms, boomers, techies, etc. Still, some companies unwittingly repel women with their marketing tactics. Faced with the loss of revenue and customers, smart companies act to reverse the trend.

“A below average score indicates a company is not aggressively targeting women consumers,” said Gerry Myers, president of Advisory Link, Inc. “Since women make 80% of all purchase decisions, most companies can’t afford to forfeit women customers to the competition. We help businesses implement innovative strategies to increase their bottom line and market share.”

Advisory Link, a Dallas consulting firm, developed the Marketing to Women quiz to help clients identify critical areas for improvement. Respondents compare their company’s current strategies with proven best practices and innovative techniques which appeal to women consumer.

The firm specializes in consulting with businesses to better market to women and recruit, retain and promote women in their workforce. The free online quiz is on their website http://www.advisorylink-dfw.com/